{"id":15497,"date":"2024-09-29T08:25:19","date_gmt":"2024-09-29T08:25:19","guid":{"rendered":"https:\/\/obsbusiness.com\/?p=15497"},"modified":"2024-09-29T11:46:16","modified_gmt":"2024-09-29T11:46:16","slug":"%d8%a7%d9%84%d8%a3%d9%87%d8%af%d8%a7%d9%81-%d9%88%d9%85%d8%a4%d8%b4%d8%b1%d8%a7%d8%aa-%d8%a7%d9%84%d8%a3%d8%af%d8%a7%d8%a1-kpis-%d9%85%d9%82%d8%a7%d9%84-%d8%b4%d8%a7%d9%85%d9%84-%d9%84%d8%aa%d8%ad","status":"publish","type":"post","link":"https:\/\/obsbusiness.com\/tr\/%d8%a7%d9%84%d8%a3%d9%87%d8%af%d8%a7%d9%81-%d9%88%d9%85%d8%a4%d8%b4%d8%b1%d8%a7%d8%aa-%d8%a7%d9%84%d8%a3%d8%af%d8%a7%d8%a1-kpis-%d9%85%d9%82%d8%a7%d9%84-%d8%b4%d8%a7%d9%85%d9%84-%d9%84%d8%aa%d8%ad\/","title":{"rendered":"\u0627\u0644\u0623\u0647\u062f\u0627\u0641 \u0648\u0645\u0624\u0634\u0631\u0627\u062a \u0627\u0644\u0623\u062f\u0627\u0621 (KPIs): \u0645\u0642\u0627\u0644 \u0634\u0627\u0645\u0644 \u0644\u062a\u062d\u0642\u064a\u0642 \u0627\u0644\u0646\u062c\u0627\u062d \u0641\u064a \u0627\u0644\u0623\u0639\u0645\u0627\u0644"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"15497\" class=\"elementor elementor-15497\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d86366f e-flex e-con-boxed e-con e-parent\" data-id=\"d86366f\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-76b2b3f elementor-widget elementor-widget-text-editor\" data-id=\"76b2b3f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"flex max-w-full flex-col flex-grow\"><div class=\"min-h-[20px] text-message flex w-full flex-col items-end gap-2 break-words [.text-message+&amp;]:mt-5 overflow-x-auto whitespace-normal\" dir=\"auto\" data-message-author-role=\"assistant\" data-message-id=\"5389ac21-a2aa-464d-90df-d3d7e548a436\"><div class=\"flex w-full flex-col gap-1 empty:hidden first:pt-[3px]\"><div class=\"markdown prose w-full break-words dark:prose-invert light\"><div class=\"flex max-w-full flex-col flex-grow\"><div class=\"min-h-[20px] text-message flex w-full flex-col items-end gap-2 break-words [.text-message+&amp;]:mt-5 overflow-x-auto whitespace-normal\" dir=\"auto\" data-message-author-role=\"assistant\" data-message-id=\"1cb8b003-5eac-421c-bd49-705e0bd782b2\"><div class=\"flex w-full flex-col gap-1 empty:hidden first:pt-[3px]\"><div class=\"markdown prose w-full break-words dark:prose-invert light\"><div class=\"inline-block\"><div class=\"flex max-w-full flex-col flex-grow\"><div class=\"min-h-[20px] text-message flex w-full flex-col items-end gap-2 break-words [.text-message+&amp;]:mt-5 overflow-x-auto whitespace-normal\" dir=\"auto\" data-message-author-role=\"assistant\" data-message-id=\"fe32e502-4f0c-458b-9c9f-6c8ab3777a08\"><div class=\"flex w-full flex-col gap-1 empty:hidden first:pt-[3px]\"><div class=\"markdown prose w-full break-words dark:prose-invert light\"><p>\u0641\u064a \u0639\u0627\u0644\u0645 \u0627\u0644\u0623\u0639\u0645\u0627\u0644 \u0627\u0644\u0645\u062a\u063a\u064a\u0631 \u0628\u0633\u0631\u0639\u0629\u060c \u064a\u0639\u062a\u0628\u0631 \u062a\u062d\u062f\u064a\u062f \u0627\u0644\u0623\u0647\u062f\u0627\u0641 \u0648\u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0645\u0624\u0634\u0631\u0627\u062a \u0627\u0644\u0623\u062f\u0627\u0621 (KPIs) \u0623\u062f\u0648\u0627\u062a \u062d\u064a\u0648\u064a\u0629 \u0644\u0636\u0645\u0627\u0646 \u0627\u0644\u0646\u062c\u0627\u062d \u0648\u062a\u062d\u0642\u064a\u0642 \u0627\u0644\u0646\u062a\u0627\u0626\u062c \u0627\u0644\u0645\u0631\u062c\u0648\u0629. \u062a\u0633\u0627\u0639\u062f \u0647\u0630\u0647 \u0627\u0644\u0623\u062f\u0648\u0627\u062a \u0627\u0644\u0645\u0646\u0638\u0645\u0627\u062a \u0639\u0644\u0649 \u0642\u064a\u0627\u0633 \u0623\u062f\u0627\u0626\u0647\u0627 \u0648\u062a\u0648\u062c\u064a\u0647 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a\u0647\u0627 \u0646\u062d\u0648 \u062a\u062d\u0642\u064a\u0642 \u0627\u0644\u0623\u0647\u062f\u0627\u0641 \u0627\u0644\u0645\u062d\u062f\u062f\u0629. \u0645\u0646 \u062e\u0644\u0627\u0644 \u0627\u0644\u0641\u0647\u0645 \u0627\u0644\u062c\u064a\u062f \u0644\u0645\u0641\u0647\u0648\u0645 \u0627\u0644\u0623\u0647\u062f\u0627\u0641 \u0648\u0645\u0624\u0634\u0631\u0627\u062a \u0627\u0644\u0623\u062f\u0627\u0621\u060c \u064a\u0645\u0643\u0646 \u0644\u0644\u0634\u0631\u0643\u0627\u062a \u0623\u0646 \u062a\u062a\u0628\u0646\u0649 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a \u0641\u0639\u0627\u0644\u0629 \u062a\u0633\u0627\u0639\u062f\u0647\u0627 \u0641\u064a \u062a\u062d\u062f\u064a\u062f \u062a\u0648\u062c\u0647\u0627\u062a\u0647\u0627 \u0627\u0644\u0645\u0633\u062a\u0642\u0628\u0644\u064a\u0629. \u0641\u064a \u0647\u0630\u0627 \u0627\u0644\u0645\u0642\u0627\u0644\u060c \u0633\u0646\u062a\u0646\u0627\u0648\u0644 \u0623\u0646\u0648\u0627\u0639 \u0627\u0644\u0623\u0647\u062f\u0627\u0641\u060c \u0623\u0647\u0645\u064a\u062a\u0647\u0627\u060c \u0643\u064a\u0641\u064a\u0629 \u0635\u064a\u0627\u063a\u062a\u0647\u0627\u060c \u0628\u0627\u0644\u0625\u0636\u0627\u0641\u0629 \u0625\u0644\u0649 \u0645\u0624\u0634\u0631\u0627\u062a \u0627\u0644\u0623\u062f\u0627\u0621 \u0648\u062f\u0648\u0631\u0647\u0627 \u0641\u064a \u0642\u064a\u0627\u0633 \u0627\u0644\u0646\u062c\u0627\u062d.<\/p><h3>\u0645\u0627 \u0647\u064a \u0627\u0644\u0623\u0647\u062f\u0627\u0641 \u0648\u0645\u0627 \u0623\u0647\u0645\u064a\u062a\u0647\u0627\u061f<\/h3><p>\u062a\u0639\u062a\u0628\u0631 \u0627\u0644\u0623\u0647\u062f\u0627\u0641 \u0639\u0628\u0627\u0631\u0629 \u0639\u0646 \u0645\u062c\u0645\u0648\u0639\u0629 \u0645\u0646 \u0627\u0644\u0646\u062a\u0627\u0626\u062c \u0627\u0644\u0646\u0647\u0627\u0626\u064a\u0629 \u0627\u0644\u062a\u064a \u062a\u0633\u0639\u0649 \u0627\u0644\u0645\u0646\u0638\u0645\u0629 \u0644\u062a\u062d\u0642\u064a\u0642\u0647\u0627. \u0648\u0647\u064a \u062a\u064f\u0639\u062a\u0628\u0631 \u0628\u0645\u062b\u0627\u0628\u0629 \u0627\u0644\u0628\u0648\u0635\u0644\u0629 \u0627\u0644\u062a\u064a \u062a\u062d\u062f\u062f \u0645\u0633\u0627\u0631 \u0627\u0644\u0639\u0645\u0644 \u0648\u062a\u0633\u0627\u0639\u062f \u0627\u0644\u0641\u0631\u0642 \u0639\u0644\u0649 \u0627\u0644\u062a\u0631\u0643\u064a\u0632 \u0639\u0644\u0649 \u0645\u0627 \u0647\u0648 \u0645\u0647\u0645. \u062a\u062e\u062a\u0644\u0641 \u0627\u0644\u0623\u0647\u062f\u0627\u0641 \u0641\u064a \u0623\u0646\u0648\u0627\u0639\u0647\u0627 \u0648\u0623\u0628\u0639\u0627\u062f\u0647\u0627\u060c \u0648\u0644\u0643\u0646 \u062c\u0645\u064a\u0639\u0647\u0627 \u062a\u0647\u062f\u0641 \u0641\u064a \u0627\u0644\u0646\u0647\u0627\u064a\u0629 \u0625\u0644\u0649 \u062a\u062d\u0642\u064a\u0642 \u0631\u0624\u064a\u0629 \u0648\u0631\u0633\u0627\u0644\u0629 \u0627\u0644\u0645\u0646\u0638\u0645\u0629.<\/p><h3>\u0623\u0646\u0648\u0627\u0639 \u0627\u0644\u0623\u0647\u062f\u0627\u0641:<\/h3><ol><li><p><strong>\u0647\u062f\u0641 \u063a\u0627\u064a\u0629 (Purposes)<\/strong>:<\/p><ul><li><strong>\u0645\u0627 \u0627\u0644\u0630\u064a \u064a\u0642\u0627\u0633\u061f<\/strong>: \u062f\u0639\u0645 \u0627\u0644\u063a\u0631\u0636 \u0645\u0646 \u0648\u062c\u0648\u062f \u0627\u0644\u0645\u0646\u0638\u0645\u0629.<\/li><li><strong>\u0645\u062e\u0631\u062c\u0627\u062a \u0627\u0644\u0647\u062f\u0641<\/strong>: \u0646\u062a\u0627\u0626\u062c \u0628\u0639\u064a\u062f\u0629 \u0627\u0644\u0645\u062f\u0649 (Impact).<\/li><li><strong>\u0627\u0644\u0645\u0633\u0624\u0648\u0644 \u0639\u0646 \u0627\u0644\u0647\u062f\u0641<\/strong>: \u0631\u0626\u064a\u0633 \u0645\u062c\u0644\u0633 \u0627\u0644\u0625\u062f\u0627\u0631\u0629.<\/li><li><strong>\u0627\u0644\u0642\u064a\u0645 \u0627\u0644\u0645\u0631\u0627\u062f \u0645\u0639\u0631\u0641\u062a\u0647\u0627<\/strong>: \u0627\u0644\u0645\u0648\u0627\u0626\u0645\u0629 \u0628\u064a\u0646 \u0627\u0644\u0645\u0634\u0627\u0631\u064a\u0639 \u0648\u0627\u0644\u063a\u0631\u0636.<\/li><li><strong>\u0645\u0624\u0634\u0631 \u0642\u064a\u0627\u0633 \u0627\u0644\u0647\u062f\u0641<\/strong>: \u0645\u0624\u0634\u0631\u0627\u062a \u0627\u0644\u0646\u062a\u0627\u0626\u062c \u0627\u0644\u0631\u0626\u064a\u0633\u064a\u0629 (KRIs).<\/li><\/ul><\/li><li><p><strong>\u0647\u062f\u0641 \u0639\u0627\u0645 (Aims)<\/strong>:<\/p><ul><li><strong>\u0645\u0627 \u0627\u0644\u0630\u064a \u064a\u0642\u0627\u0633\u061f<\/strong>: \u0627\u0643\u062a\u0645\u0627\u0644 \u0625\u0646\u062c\u0627\u0632 \u0627\u0644\u0645\u0634\u0631\u0648\u0639 \u0643\u0645\u0627 \u0647\u0648 \u0645\u062e\u0637\u0637 \u0644\u0647.<\/li><li><strong>\u0645\u062e\u0631\u062c\u0627\u062a \u0627\u0644\u0647\u062f\u0641<\/strong>: \u0646\u062a\u0627\u0626\u062c \u0645\u062a\u0648\u0633\u0637\u0629 \u0627\u0644\u0645\u062f\u0649 (Outcomes).<\/li><li><strong>\u0627\u0644\u0645\u0633\u0624\u0648\u0644 \u0639\u0646 \u0627\u0644\u0647\u062f\u0641<\/strong>: \u0645\u062f\u064a\u0631 \u0639\u0627\u0645 \u0623\u0648 \u0645\u062f\u064a\u0631 \u0627\u0644\u0645\u0634\u0631\u0648\u0639.<\/li><li><strong>\u0645\u0624\u0634\u0631 \u0642\u064a\u0627\u0633 \u0627\u0644\u0647\u062f\u0641<\/strong>: \u0645\u0624\u0634\u0631\u0627\u062a \u0627\u0644\u0646\u062a\u0627\u0626\u062c (RIs).<\/li><\/ul><\/li><li><p><strong>\u0647\u062f\u0641 \u0645\u0631\u062d\u0644\u064a (Target\/Goals)<\/strong>:<\/p><ul><li><strong>\u0645\u0627 \u0627\u0644\u0630\u064a \u064a\u0642\u0627\u0633\u061f<\/strong>: \u0627\u0643\u062a\u0645\u0627\u0644 \u0625\u0646\u062c\u0627\u0632 \u0645\u0647\u0645\u0629 \u0623\u0648 \u0645\u0631\u062d\u0644\u0629 \u062d\u0633\u0628 \u0627\u0644\u0645\u062e\u0637\u0637 \u0644\u0647.<\/li><li><strong>\u0645\u062e\u0631\u062c\u0627\u062a \u0627\u0644\u0647\u062f\u0641<\/strong>: \u0646\u062a\u0627\u0626\u062c \u0642\u0635\u064a\u0631\u0629 \u0627\u0644\u0645\u062f\u0649 (Outputs).<\/li><li><strong>\u0627\u0644\u0645\u0633\u0624\u0648\u0644 \u0639\u0646 \u0627\u0644\u0647\u062f\u0641<\/strong>: \u0645\u062f\u064a\u0631 \u0645\u0628\u0627\u0634\u0631 \u0623\u0648 \u0631\u0626\u064a\u0633 \u0627\u0644\u0641\u0631\u064a\u0642.<\/li><li><strong>\u0645\u0624\u0634\u0631 \u0642\u064a\u0627\u0633 \u0627\u0644\u0647\u062f\u0641<\/strong>: \u0645\u0624\u0634\u0631\u0627\u062a \u0627\u0644\u0623\u062f\u0627\u0621 (PIs).<\/li><\/ul><\/li><li><p><strong>\u0647\u062f\u0641 \u062a\u0634\u063a\u064a\u0644\u064a (Objective)<\/strong>:<\/p><ul><li><strong>\u0645\u0627 \u0627\u0644\u0630\u064a \u064a\u0642\u0627\u0633\u061f<\/strong>: \u062a\u0646\u0641\u064a\u0630 \u0627\u0644\u0646\u0634\u0627\u0637 \u0628\u0643\u0641\u0627\u0621\u0629 \u0648\u0641\u0627\u0639\u0644\u064a\u0629.<\/li><li><strong>\u0645\u062e\u0631\u062c\u0627\u062a \u0627\u0644\u0647\u062f\u0641<\/strong>: \u0627\u0644\u0623\u0646\u0634\u0637\u0629 \u0627\u0644\u062a\u0634\u063a\u064a\u0644\u064a\u0629 (Activities).<\/li><li><strong>\u0627\u0644\u0645\u0633\u0624\u0648\u0644 \u0639\u0646 \u0627\u0644\u0647\u062f\u0641<\/strong>: \u0627\u0644\u0645\u0643\u0644\u0641 \u0628\u0625\u0646\u062c\u0627\u0632 \u0627\u0644\u0645\u0647\u0645\u0629.<\/li><li><strong>\u0645\u0624\u0634\u0631 \u0642\u064a\u0627\u0633 \u0627\u0644\u0647\u062f\u0641<\/strong>: \u0645\u0624\u0634\u0631\u0627\u062a \u0627\u0644\u0623\u062f\u0627\u0621 \u0627\u0644\u0631\u0626\u064a\u0633\u064a\u0629 (KPIs).<\/li><\/ul><\/li><\/ol><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a1aeba0 e-flex e-con-boxed e-con e-parent\" data-id=\"a1aeba0\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-403f859 elementor-widget elementor-widget-image\" data-id=\"403f859\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"953\" height=\"1620\" src=\"https:\/\/obsbusiness.com\/wp-content\/uploads\/2024\/09\/napkin-selection-84.png\" class=\"attachment-full size-full wp-image-15649\" alt=\"\" srcset=\"https:\/\/obsbusiness.com\/wp-content\/uploads\/2024\/09\/napkin-selection-84.png 953w, https:\/\/obsbusiness.com\/wp-content\/uploads\/2024\/09\/napkin-selection-84-176x300.png 176w, https:\/\/obsbusiness.com\/wp-content\/uploads\/2024\/09\/napkin-selection-84-602x1024.png 602w, https:\/\/obsbusiness.com\/wp-content\/uploads\/2024\/09\/napkin-selection-84-904x1536.png 904w\" sizes=\"(max-width: 953px) 100vw, 953px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a31bc69 e-flex e-con-boxed e-con e-parent\" data-id=\"a31bc69\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-08474db elementor-widget elementor-widget-text-editor\" data-id=\"08474db\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"flex max-w-full flex-col flex-grow\"><div class=\"min-h-[20px] text-message flex w-full flex-col items-end gap-2 break-words [.text-message+&amp;]:mt-5 overflow-x-auto whitespace-normal\" dir=\"auto\" data-message-author-role=\"assistant\" data-message-id=\"5389ac21-a2aa-464d-90df-d3d7e548a436\"><div class=\"flex w-full flex-col gap-1 empty:hidden first:pt-[3px]\"><div class=\"markdown prose w-full break-words dark:prose-invert light\"><div class=\"flex max-w-full flex-col flex-grow\"><div class=\"min-h-[20px] text-message flex w-full flex-col items-end gap-2 break-words [.text-message+&amp;]:mt-5 overflow-x-auto whitespace-normal\" dir=\"auto\" data-message-author-role=\"assistant\" data-message-id=\"1cb8b003-5eac-421c-bd49-705e0bd782b2\"><div class=\"flex w-full flex-col gap-1 empty:hidden first:pt-[3px]\"><div class=\"markdown prose w-full break-words dark:prose-invert light\"><div class=\"inline-block\"><div class=\"flex max-w-full flex-col flex-grow\"><div class=\"min-h-[20px] text-message flex w-full flex-col items-end gap-2 break-words [.text-message+&amp;]:mt-5 overflow-x-auto whitespace-normal\" dir=\"auto\" data-message-author-role=\"assistant\" data-message-id=\"fe32e502-4f0c-458b-9c9f-6c8ab3777a08\"><div class=\"flex w-full flex-col gap-1 empty:hidden first:pt-[3px]\"><div class=\"markdown prose w-full break-words dark:prose-invert light\"><h2>\u0623\u0647\u0645\u064a\u0629 \u0645\u0624\u0634\u0631\u0627\u062a \u0627\u0644\u0623\u062f\u0627\u0621 (KPIs)<\/h2><p>\u062a\u064f\u0639\u062a\u0628\u0631 \u0645\u0624\u0634\u0631\u0627\u062a \u0627\u0644\u0623\u062f\u0627\u0621 (KPIs) \u0623\u062f\u0648\u0627\u062a \u062d\u064a\u0648\u064a\u0629 \u0644\u0642\u064a\u0627\u0633 \u0645\u062f\u0649 \u0646\u062c\u0627\u062d \u0627\u0644\u0623\u0647\u062f\u0627\u0641 \u0627\u0644\u0645\u062d\u062f\u062f\u0629. \u062a\u0633\u0647\u0645 \u0647\u0630\u0647 \u0627\u0644\u0645\u0624\u0634\u0631\u0627\u062a \u0641\u064a:<\/p><ul><li><strong>\u062a\u0642\u064a\u064a\u0645 \u0627\u0644\u0623\u062f\u0627\u0621<\/strong>: \u062a\u0633\u0627\u0639\u062f \u0639\u0644\u0649 \u062a\u062d\u062f\u064a\u062f \u0645\u062f\u0649 \u062a\u0642\u062f\u0645 \u0627\u0644\u0645\u0624\u0633\u0633\u0629 \u0646\u062d\u0648 \u062a\u062d\u0642\u064a\u0642 \u0623\u0647\u062f\u0627\u0641\u0647\u0627.<\/li><li><strong>\u062a\u0648\u062c\u064a\u0647 \u0627\u0644\u0642\u0631\u0627\u0631\u0627\u062a<\/strong>: \u062a\u0648\u0641\u0631 \u0628\u064a\u0627\u0646\u0627\u062a \u0648\u0627\u0636\u062d\u0629 \u062a\u062f\u0639\u0645 \u0627\u062a\u062e\u0627\u0630 \u0642\u0631\u0627\u0631\u0627\u062a \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0645\u0633\u062a\u0646\u064a\u0631\u0629.<\/li><li><strong>\u062a\u062d\u0633\u064a\u0646 \u0627\u0644\u0643\u0641\u0627\u0621\u0629<\/strong>: \u062a\u062a\u064a\u062d \u0642\u064a\u0627\u0633 \u0627\u0644\u0623\u062f\u0627\u0621 \u0627\u0644\u0641\u0631\u062f\u064a \u0648\u0627\u0644\u062c\u0645\u0627\u0639\u064a\u060c \u0645\u0645\u0627 \u064a\u0639\u0632\u0632 \u0645\u0646 \u062a\u062d\u0633\u064a\u0646 \u0627\u0644\u0639\u0645\u0644\u064a\u0627\u062a.<\/li><\/ul><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8b594b5 e-flex e-con-boxed e-con e-parent\" data-id=\"8b594b5\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-28aca0f elementor-widget elementor-widget-image\" data-id=\"28aca0f\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"780\" height=\"250\" src=\"data:image\/svg+xml;charset=utf-8,%3Csvg xmlns%3D&apos;http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg&apos; viewBox%3D&apos;0 0 872 280&apos;%2F%3E\" class=\"attachment-large size-large wp-image-15657 ld-lazyload\" alt=\"\" data-src=\"https:\/\/obsbusiness.com\/wp-content\/uploads\/2024\/09\/napkin-selection-1-56.png\" data-srcset=\"https:\/\/obsbusiness.com\/wp-content\/uploads\/2024\/09\/napkin-selection-1-56.png 872w, https:\/\/obsbusiness.com\/wp-content\/uploads\/2024\/09\/napkin-selection-1-56-300x96.png 300w\" data-sizes=\"(max-width: 780px) 100vw, 780px\" data-aspect=\"3.1142857142857\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ac8fb00 e-flex e-con-boxed e-con e-parent\" data-id=\"ac8fb00\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ace9af4 elementor-widget elementor-widget-text-editor\" data-id=\"ace9af4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"flex max-w-full flex-col flex-grow\"><div class=\"min-h-[20px] text-message flex w-full flex-col items-end gap-2 break-words [.text-message+&amp;]:mt-5 overflow-x-auto whitespace-normal\" dir=\"auto\" data-message-author-role=\"assistant\" data-message-id=\"5389ac21-a2aa-464d-90df-d3d7e548a436\"><div class=\"flex w-full flex-col gap-1 empty:hidden first:pt-[3px]\"><div class=\"markdown prose w-full break-words dark:prose-invert light\"><div class=\"flex max-w-full flex-col flex-grow\"><div class=\"min-h-[20px] text-message flex w-full flex-col items-end gap-2 break-words [.text-message+&amp;]:mt-5 overflow-x-auto whitespace-normal\" dir=\"auto\" data-message-author-role=\"assistant\" data-message-id=\"1cb8b003-5eac-421c-bd49-705e0bd782b2\"><div class=\"flex w-full flex-col gap-1 empty:hidden first:pt-[3px]\"><div class=\"markdown prose w-full break-words dark:prose-invert light\"><div class=\"inline-block\"><div class=\"flex max-w-full flex-col flex-grow\"><div class=\"min-h-[20px] text-message flex w-full flex-col items-end gap-2 break-words [.text-message+&amp;]:mt-5 overflow-x-auto whitespace-normal\" dir=\"auto\" data-message-author-role=\"assistant\" data-message-id=\"fe32e502-4f0c-458b-9c9f-6c8ab3777a08\"><div class=\"flex w-full flex-col gap-1 empty:hidden first:pt-[3px]\"><div class=\"markdown prose w-full break-words dark:prose-invert light\"><h2>\u0643\u064a\u0641 \u062a\u064f\u0643\u062a\u0628 \u0627\u0644\u0623\u0647\u062f\u0627\u0641 \u0628\u0634\u0643\u0644 \u0641\u0639\u0651\u0627\u0644\u061f<\/h2><p>\u062a\u062a\u0637\u0644\u0628 \u0643\u062a\u0627\u0628\u0629 \u0627\u0644\u0623\u0647\u062f\u0627\u0641 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0648\u0627\u0636\u062d\u0629 \u0648\u0645\u0646\u0647\u062c\u064a\u0629. \u064a\u0645\u0643\u0646 \u0627\u062a\u0628\u0627\u0639 \u0627\u0644\u062e\u0637\u0648\u0627\u062a \u0627\u0644\u062a\u0627\u0644\u064a\u0629:<\/p><ol><li><p><strong>\u062a\u062d\u062f\u064a\u062f \u0627\u0644\u0623\u0647\u062f\u0627\u0641 \u0628\u0637\u0631\u064a\u0642\u0629 SMART<\/strong>:<\/p><ul><li><strong>\u0645\u062d\u062f\u062f<\/strong>: \u064a\u062c\u0628 \u0623\u0646 \u062a\u0643\u0648\u0646 \u0648\u0627\u0636\u062d\u0629 \u0648\u062f\u0642\u064a\u0642\u0629.<\/li><li><strong>\u0642\u0627\u0628\u0644\u0629 \u0644\u0644\u0642\u064a\u0627\u0633<\/strong>: \u064a\u062c\u0628 \u0623\u0646 \u064a\u0643\u0648\u0646 \u0647\u0646\u0627\u0643 \u0645\u0639\u064a\u0627\u0631 \u0644\u0642\u064a\u0627\u0633 \u0627\u0644\u0646\u062c\u0627\u062d.<\/li><li><strong>\u0642\u0627\u0628\u0644\u0629 \u0644\u0644\u062a\u062d\u0642\u064a\u0642<\/strong>: \u064a\u062c\u0628 \u0623\u0646 \u062a\u0643\u0648\u0646 \u0648\u0627\u0642\u0639\u064a\u0629.<\/li><li><strong>\u0645\u062d\u062f\u062f\u0629 \u0628\u0648\u0642\u062a<\/strong>: \u064a\u062c\u0628 \u0623\u0646 \u062a\u0643\u0648\u0646 \u0644\u0647\u0627 \u0645\u0648\u0627\u0639\u064a\u062f \u0646\u0647\u0627\u0626\u064a\u0629.<\/li><li><strong>\u0645\u062a\u0641\u0642 \u0639\u0644\u064a\u0647\u0627<\/strong>: \u064a\u062c\u0628 \u0623\u0646 \u062a\u0643\u0648\u0646 \u0645\u0639\u0631\u0648\u0641\u0629 \u0648\u0645\u062a\u0641\u0642\u0629 \u0628\u064a\u0646 \u0623\u0639\u0636\u0627\u0621 \u0627\u0644\u0641\u0631\u064a\u0642.<\/li><\/ul><\/li><li><p><strong>\u062a\u062d\u062f\u064a\u062f \u0627\u0644\u0648\u0633\u0627\u0626\u0644 \u0644\u0643\u0644 \u0647\u062f\u0641<\/strong>:<\/p><ul><li>\u064a\u062c\u0628 \u0635\u064a\u0627\u063a\u0629 \u0627\u0644\u0648\u0633\u0627\u0626\u0644 \u0627\u0644\u0644\u0627\u0632\u0645\u0629 \u0644\u062a\u062d\u0642\u064a\u0642 \u0627\u0644\u0623\u0647\u062f\u0627\u0641 \u0628\u0637\u0631\u064a\u0642\u0629 \u0645\u062d\u062f\u062f\u0629 \u0623\u064a\u0636\u064b\u0627\u060c \u0645\u0645\u0627 \u064a\u0633\u0647\u0644 \u0639\u0645\u0644\u064a\u0629 \u0627\u0644\u062a\u0646\u0641\u064a\u0630 \u0648\u0627\u0644\u0645\u062a\u0627\u0628\u0639\u0629.<\/li><\/ul><\/li><\/ol><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3edb5be e-flex e-con-boxed e-con e-parent\" data-id=\"3edb5be\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-87c8845 elementor-widget elementor-widget-image\" data-id=\"87c8845\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"716\" height=\"285\" src=\"data:image\/svg+xml;charset=utf-8,%3Csvg xmlns%3D&apos;http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg&apos; viewBox%3D&apos;0 0 716 285&apos;%2F%3E\" class=\"attachment-large size-large wp-image-15665 ld-lazyload\" alt=\"\" data-src=\"https:\/\/obsbusiness.com\/wp-content\/uploads\/2024\/09\/napkin-selection-2-44.png\" data-srcset=\"https:\/\/obsbusiness.com\/wp-content\/uploads\/2024\/09\/napkin-selection-2-44.png 716w, https:\/\/obsbusiness.com\/wp-content\/uploads\/2024\/09\/napkin-selection-2-44-300x119.png 300w\" data-sizes=\"(max-width: 716px) 100vw, 716px\" data-aspect=\"2.5122807017544\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-34558d4 e-flex e-con-boxed e-con e-parent\" data-id=\"34558d4\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-80ee3d1 elementor-widget elementor-widget-text-editor\" data-id=\"80ee3d1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"flex max-w-full flex-col flex-grow\"><div class=\"min-h-[20px] text-message flex w-full flex-col items-end gap-2 break-words [.text-message+&amp;]:mt-5 overflow-x-auto whitespace-normal\" dir=\"auto\" data-message-author-role=\"assistant\" data-message-id=\"5389ac21-a2aa-464d-90df-d3d7e548a436\"><div class=\"flex w-full flex-col gap-1 empty:hidden first:pt-[3px]\"><div class=\"markdown prose w-full break-words dark:prose-invert light\"><div class=\"flex max-w-full flex-col flex-grow\"><div class=\"min-h-[20px] text-message flex w-full flex-col items-end gap-2 break-words [.text-message+&amp;]:mt-5 overflow-x-auto whitespace-normal\" dir=\"auto\" data-message-author-role=\"assistant\" data-message-id=\"1cb8b003-5eac-421c-bd49-705e0bd782b2\"><div class=\"flex w-full flex-col gap-1 empty:hidden first:pt-[3px]\"><div class=\"markdown prose w-full break-words dark:prose-invert light\"><div class=\"inline-block\"><div class=\"flex max-w-full flex-col flex-grow\"><div class=\"min-h-[20px] text-message flex w-full flex-col items-end gap-2 break-words [.text-message+&amp;]:mt-5 overflow-x-auto whitespace-normal\" dir=\"auto\" data-message-author-role=\"assistant\" data-message-id=\"fe32e502-4f0c-458b-9c9f-6c8ab3777a08\"><div class=\"flex w-full flex-col gap-1 empty:hidden first:pt-[3px]\"><div class=\"markdown prose w-full break-words dark:prose-invert light\"><h3>\u0627\u0644\u0623\u0633\u0626\u0644\u0629 \u0627\u0644\u0634\u0627\u0626\u0639\u0629:<\/h3><p><strong>1. \u0645\u0627 \u0647\u064a \u0623\u0647\u0645\u064a\u0629 \u0648\u0636\u0639 \u0627\u0644\u0623\u0647\u062f\u0627\u0641\u061f<\/strong><\/p><ul><li>\u064a\u0633\u0627\u0639\u062f \u0648\u0636\u0639 \u0627\u0644\u0623\u0647\u062f\u0627\u0641 \u0639\u0644\u0649 \u062a\u0648\u062c\u064a\u0647 \u0627\u0644\u062c\u0647\u0648\u062f\u060c \u0648\u0632\u064a\u0627\u062f\u0629 \u0627\u0644\u062a\u0631\u0643\u064a\u0632\u060c \u0648\u062a\u062d\u0642\u064a\u0642 \u0646\u062a\u0627\u0626\u062c \u0645\u0644\u0645\u0648\u0633\u0629.<\/li><\/ul><p><strong>2. \u0643\u064a\u0641 \u064a\u0645\u0643\u0646 \u0642\u064a\u0627\u0633 \u0627\u0644\u0646\u062c\u0627\u062d \u0628\u0627\u0633\u062a\u062e\u062f\u0627\u0645 KPIs\u061f<\/strong><\/p><ul><li>\u064a\u0645\u0643\u0646 \u0642\u064a\u0627\u0633 \u0627\u0644\u0646\u062c\u0627\u062d \u0639\u0646 \u0637\u0631\u064a\u0642 \u062a\u062d\u062f\u064a\u062f \u0645\u0624\u0634\u0631\u0627\u062a \u0627\u0644\u0623\u062f\u0627\u0621 \u0627\u0644\u0645\u0646\u0627\u0633\u0628\u0629 \u0648\u0645\u062a\u0627\u0628\u0639\u062a\u0647\u0627 \u0628\u0634\u0643\u0644 \u062f\u0648\u0631\u064a.<\/li><\/ul><p><strong>3. \u0647\u0644 \u064a\u0645\u0643\u0646 \u062a\u0639\u062f\u064a\u0644 \u0627\u0644\u0623\u0647\u062f\u0627\u0641 \u062e\u0644\u0627\u0644 \u0641\u062a\u0631\u0629 \u0627\u0644\u062a\u0646\u0641\u064a\u0630\u061f<\/strong><\/p><ul><li>\u0646\u0639\u0645\u060c \u064a\u062c\u0628 \u0623\u0646 \u062a\u0643\u0648\u0646 \u0627\u0644\u0623\u0647\u062f\u0627\u0641 \u0645\u0631\u0646\u0629 \u0648\u0642\u0627\u0628\u0644\u0629 \u0644\u0644\u062a\u0639\u062f\u064a\u0644 \u0628\u0646\u0627\u0621\u064b \u0639\u0644\u0649 \u0627\u0644\u0638\u0631\u0648\u0641 \u0648\u0627\u0644\u062a\u063a\u064a\u0631\u0627\u062a.<\/li><\/ul><h2>\u062f\u0648\u0631 OBS \u0641\u064a \u062a\u062d\u0642\u064a\u0642 \u0627\u0644\u0623\u0647\u062f\u0627\u0641<\/h2><p>\u062a\u0644\u0639\u0628 \u0646\u0638\u0645 \u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0623\u0639\u0645\u0627\u0644 (OBS) \u062f\u0648\u0631\u0627\u064b \u0623\u0633\u0627\u0633\u064a\u0627\u064b \u0641\u064a \u062a\u0639\u0632\u064a\u0632 \u0641\u0639\u0627\u0644\u064a\u0629 \u0627\u0644\u062a\u062e\u0637\u064a\u0637 \u0648\u0627\u0644\u062a\u0646\u0641\u064a\u0630. \u062a\u0633\u0627\u0639\u062f \u0647\u0630\u0647 \u0627\u0644\u0623\u0646\u0638\u0645\u0629 \u0641\u064a \u062c\u0645\u0639 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0648\u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0623\u062f\u0627\u0621\u060c \u0645\u0645\u0627 \u064a\u0633\u0647\u0644 \u062a\u062a\u0628\u0639 \u0627\u0644\u062a\u0642\u062f\u0645 \u0646\u062d\u0648 \u0627\u0644\u0623\u0647\u062f\u0627\u0641. \u0645\u0646 \u062e\u0644\u0627\u0644 \u062a\u0648\u0641\u064a\u0631 \u0645\u0639\u0644\u0648\u0645\u0627\u062a \u062f\u0642\u064a\u0642\u0629 \u0648\u0641\u0648\u0631\u064a\u0629\u060c \u064a\u0645\u0643\u0646 \u0644\u0644\u0645\u0624\u0633\u0633\u0627\u062a \u0627\u062a\u062e\u0627\u0630 \u0642\u0631\u0627\u0631\u0627\u062a \u0645\u0633\u062a\u0646\u064a\u0631\u0629 \u062a\u062f\u0639\u0645 \u062a\u062d\u0642\u064a\u0642 \u0623\u0647\u062f\u0627\u0641\u0647\u0627.<\/p><h2>\u0627\u0644\u062e\u0627\u062a\u0645\u0629<\/h2><p>\u0641\u064a \u062e\u062a\u0627\u0645 \u0647\u0630\u0627 \u0627\u0644\u0645\u0642\u0627\u0644\u060c \u064a\u062a\u0636\u062d \u0623\u0646 \u0627\u0644\u0623\u0647\u062f\u0627\u0641 \u0648\u0645\u0624\u0634\u0631\u0627\u062a \u0627\u0644\u0623\u062f\u0627\u0621 (KPIs) \u0647\u0645\u0627 \u062d\u062c\u0631 \u0627\u0644\u0632\u0627\u0648\u064a\u0629 \u0641\u064a \u0623\u064a \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0646\u0627\u062c\u062d\u0629. \u064a\u062a\u0637\u0644\u0628 \u062a\u062d\u0642\u064a\u0642 \u0627\u0644\u0623\u0647\u062f\u0627\u0641 \u062a\u062e\u0637\u064a\u0637\u064b\u0627 \u062f\u0642\u064a\u0642\u064b\u0627 \u0648\u062a\u0646\u0641\u064a\u0630\u064b\u0627 \u0641\u0639\u0627\u0644\u064b\u0627\u060c \u0643\u0645\u0627 \u0623\u0646 \u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0645\u0624\u0634\u0631\u0627\u062a \u0627\u0644\u0623\u062f\u0627\u0621 \u064a\u0639\u062f\u0651 \u0636\u0631\u0648\u0631\u064a\u064b\u0627 \u0644\u0642\u064a\u0627\u0633 \u0627\u0644\u0646\u062c\u0627\u062d \u0648\u062a\u062d\u062f\u064a\u062f \u0645\u0633\u0627\u0631\u0627\u062a \u0627\u0644\u062a\u062d\u0633\u064a\u0646. \u0628\u0627\u0644\u0627\u0633\u062a\u0641\u0627\u062f\u0629 \u0645\u0646 \u0627\u0644\u0623\u0633\u0627\u0644\u064a\u0628 \u0627\u0644\u062d\u062f\u064a\u062b\u0629\u060c \u064a\u0645\u0643\u0646 \u0644\u0644\u0645\u0624\u0633\u0633\u0627\u062a \u062a\u0639\u0632\u064a\u0632 \u0623\u062f\u0627\u0626\u0647\u0627 \u0648\u0636\u0645\u0627\u0646 \u062a\u062d\u0642\u064a\u0642 \u0646\u062a\u0627\u0626\u062c \u0645\u0633\u062a\u062f\u0627\u0645\u0629.<\/p><p>\u062a\u0630\u0643\u0631 \u0623\u0646 \u062a\u062d\u062f\u064a\u062f \u0627\u0644\u0623\u0647\u062f\u0627\u0641 \u0628\u0634\u0643\u0644 \u0648\u0627\u0636\u062d \u0648\u0642\u064a\u0627\u0633 \u0627\u0644\u0623\u062f\u0627\u0621 \u0628\u0641\u0627\u0639\u0644\u064a\u0629 \u0633\u064a\u0642\u0648\u062f\u0643 \u0641\u064a \u0627\u0644\u0646\u0647\u0627\u064a\u0629 \u0646\u062d\u0648 \u0627\u0644\u0646\u062c\u0627\u062d \u0648\u0627\u0644\u062a\u0645\u064a\u0651\u0632 \u0641\u064a \u0639\u0627\u0644\u0645 \u0627\u0644\u0623\u0639\u0645\u0627\u0644.<\/p><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3237f36 e-flex e-con-boxed e-con e-parent\" data-id=\"3237f36\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9aa2b19 elementor-widget elementor-widget-image\" data-id=\"9aa2b19\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"760\" height=\"460\" src=\"data:image\/svg+xml;charset=utf-8,%3Csvg xmlns%3D&apos;http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg&apos; viewBox%3D&apos;0 0 760 460&apos;%2F%3E\" class=\"attachment-large size-large wp-image-13723 ld-lazyload\" alt=\"\" data-src=\"https:\/\/obsbusiness.com\/wp-content\/uploads\/2024\/09\/CAT-3-1-1.jpg\" data-srcset=\"https:\/\/obsbusiness.com\/wp-content\/uploads\/2024\/09\/CAT-3-1-1.jpg 760w, https:\/\/obsbusiness.com\/wp-content\/uploads\/2024\/09\/CAT-3-1-1-300x182.jpg 300w\" data-sizes=\"(max-width: 760px) 100vw, 760px\" data-aspect=\"1.6521739130435\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d596ad9 e-flex e-con-boxed e-con e-parent\" data-id=\"d596ad9\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3d08e53 elementor-share-buttons--skin-framed elementor-share-buttons--view-icon-text elementor-share-buttons--shape-square elementor-grid-0 elementor-share-buttons--color-official elementor-widget elementor-widget-global elementor-global-7885 elementor-widget-share-buttons\" data-id=\"3d08e53\" data-element_type=\"widget\" data-widget_type=\"share-buttons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-grid\" role=\"list\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_linkedin\" role=\"button\" tabindex=\"0\" aria-label=\"Share on linkedin\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fab-linkedin\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 32H31.9C14.3 32 0 46.5 0 64.3v383.4C0 465.5 14.3 480 31.9 480H416c17.6 0 32-14.5 32-32.3V64.3c0-17.8-14.4-32.3-32-32.3zM135.4 416H69V202.2h66.5V416zm-33.2-243c-21.3 0-38.5-17.3-38.5-38.5S80.9 96 102.2 96c21.2 0 38.5 17.3 38.5 38.5 0 21.3-17.2 38.5-38.5 38.5zm282.1 243h-66.4V312c0-24.8-.5-56.7-34.5-56.7-34.6 0-39.9 27-39.9 54.9V416h-66.4V202.2h63.7v29.2h.9c8.9-16.8 30.6-34.5 62.9-34.5 67.2 0 79.7 44.3 79.7 101.9V416z\"><\/path><\/svg>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-share-btn__text\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__title\">\n\t\t\t\t\t\t\t\t\t\tLinkedIn\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_facebook\" role=\"button\" tabindex=\"0\" aria-label=\"Share on facebook\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fab-facebook\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M504 256C504 119 393 8 256 8S8 119 8 256c0 123.78 90.69 226.38 209.25 245V327.69h-63V256h63v-54.64c0-62.15 37-96.48 93.67-96.48 27.14 0 55.52 4.84 55.52 4.84v61h-31.28c-30.8 0-40.41 19.12-40.41 38.73V256h68.78l-11 71.69h-57.78V501C413.31 482.38 504 379.78 504 256z\"><\/path><\/svg>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-share-btn__text\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__title\">\n\t\t\t\t\t\t\t\t\t\tFacebook\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_x-twitter\" role=\"button\" tabindex=\"0\" aria-label=\"Share on x-twitter\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fab-x-twitter\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M389.2 48h70.6L305.6 224.2 487 464H345L233.7 318.6 106.5 464H35.8L200.7 275.5 26.8 48H172.4L272.9 180.9 389.2 48zM364.4 421.8h39.1L151.1 88h-42L364.4 421.8z\"><\/path><\/svg>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-share-btn__text\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__title\">\n\t\t\t\t\t\t\t\t\t\tX\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_pinterest\" role=\"button\" tabindex=\"0\" aria-label=\"Share on pinterest\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fab-pinterest\" viewBox=\"0 0 496 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M496 256c0 137-111 248-248 248-25.6 0-50.2-3.9-73.4-11.1 10.1-16.5 25.2-43.5 30.8-65 3-11.6 15.4-59 15.4-59 8.1 15.4 31.7 28.5 56.8 28.5 74.8 0 128.7-68.8 128.7-154.3 0-81.9-66.9-143.2-152.9-143.2-107 0-163.9 71.8-163.9 150.1 0 36.4 19.4 81.7 50.3 96.1 4.7 2.2 7.2 1.2 8.3-3.3.8-3.4 5-20.3 6.9-28.1.6-2.5.3-4.7-1.7-7.1-10.1-12.5-18.3-35.3-18.3-56.6 0-54.7 41.4-107.6 112-107.6 60.9 0 103.6 41.5 103.6 100.9 0 67.1-33.9 113.6-78 113.6-24.3 0-42.6-20.1-36.7-44.8 7-29.5 20.5-61.3 20.5-82.6 0-19-10.2-34.9-31.4-34.9-24.9 0-44.9 25.7-44.9 60.2 0 22 7.4 36.8 7.4 36.8s-24.5 103.8-29 123.2c-5 21.4-3 51.6-.9 71.2C65.4 450.9 0 361.1 0 256 0 119 111 8 248 8s248 111 248 248z\"><\/path><\/svg>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-share-btn__text\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__title\">\n\t\t\t\t\t\t\t\t\t\tPinterest\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>\u0641\u064a \u0639\u0627\u0644\u0645 \u0627\u0644\u0623\u0639\u0645\u0627\u0644 \u0627\u0644\u0645\u062a\u063a\u064a\u0631 \u0628\u0633\u0631\u0639\u0629\u060c \u064a\u0639\u062a\u0628\u0631 \u062a\u062d\u062f\u064a\u062f \u0627\u0644\u0623\u0647\u062f\u0627\u0641 \u0648\u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0645\u0624\u0634\u0631\u0627\u062a \u0627\u0644\u0623\u062f\u0627\u0621 (KPIs) \u0623\u062f\u0648\u0627\u062a \u062d\u064a\u0648\u064a\u0629 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