{"id":50168,"date":"2025-06-25T07:11:28","date_gmt":"2025-06-25T07:11:28","guid":{"rendered":"https:\/\/obsbusiness.com\/?p=50168"},"modified":"2025-09-25T09:22:10","modified_gmt":"2025-09-25T09:22:10","slug":"%d8%a7%d9%84%d8%af%d9%84%d9%8a%d9%84-%d8%a7%d9%84%d8%b4%d8%a7%d9%85%d9%84-%d9%84%d8%aa%d9%88%d8%b8%d9%8a%d9%81-%d8%a7%d9%84%d9%85%d9%88%d8%b8%d9%81%d9%8a%d9%86-%d8%ae%d8%b7%d9%88%d8%a7%d8%aa-%d8%b9","status":"publish","type":"post","link":"https:\/\/obsbusiness.com\/tr\/%d8%a7%d9%84%d8%af%d9%84%d9%8a%d9%84-%d8%a7%d9%84%d8%b4%d8%a7%d9%85%d9%84-%d9%84%d8%aa%d9%88%d8%b8%d9%8a%d9%81-%d8%a7%d9%84%d9%85%d9%88%d8%b8%d9%81%d9%8a%d9%86-%d8%ae%d8%b7%d9%88%d8%a7%d8%aa-%d8%b9\/","title":{"rendered":"\u0627\u0644\u062f\u0644\u064a\u0644 \u0627\u0644\u0634\u0627\u0645\u0644 \u0644\u062a\u0648\u0638\u064a\u0641 \u0627\u0644\u0645\u0648\u0638\u0641\u064a\u0646: \u062e\u0637\u0648\u0627\u062a \u0639\u0645\u0644\u064a\u0629 \u0644\u0628\u0646\u0627\u0621 \u0641\u0631\u064a\u0642 \u0639\u0645\u0644 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role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_linkedin\" role=\"button\" tabindex=\"0\" aria-label=\"Share on linkedin\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fab-linkedin\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 32H31.9C14.3 32 0 46.5 0 64.3v383.4C0 465.5 14.3 480 31.9 480H416c17.6 0 32-14.5 32-32.3V64.3c0-17.8-14.4-32.3-32-32.3zM135.4 416H69V202.2h66.5V416zm-33.2-243c-21.3 0-38.5-17.3-38.5-38.5S80.9 96 102.2 96c21.2 0 38.5 17.3 38.5 38.5 0 21.3-17.2 38.5-38.5 38.5zm282.1 243h-66.4V312c0-24.8-.5-56.7-34.5-56.7-34.6 0-39.9 27-39.9 54.9V416h-66.4V202.2h63.7v29.2h.9c8.9-16.8 30.6-34.5 62.9-34.5 67.2 0 79.7 44.3 79.7 101.9V416z\"><\/path><\/svg>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-share-btn__text\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__title\">\n\t\t\t\t\t\t\t\t\t\tLinkedIn\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_facebook\" role=\"button\" tabindex=\"0\" aria-label=\"Share on facebook\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fab-facebook\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M504 256C504 119 393 8 256 8S8 119 8 256c0 123.78 90.69 226.38 209.25 245V327.69h-63V256h63v-54.64c0-62.15 37-96.48 93.67-96.48 27.14 0 55.52 4.84 55.52 4.84v61h-31.28c-30.8 0-40.41 19.12-40.41 38.73V256h68.78l-11 71.69h-57.78V501C413.31 482.38 504 379.78 504 256z\"><\/path><\/svg>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-share-btn__text\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__title\">\n\t\t\t\t\t\t\t\t\t\tFacebook\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_x-twitter\" role=\"button\" tabindex=\"0\" aria-label=\"Share on x-twitter\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fab-x-twitter\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M389.2 48h70.6L305.6 224.2 487 464H345L233.7 318.6 106.5 464H35.8L200.7 275.5 26.8 48H172.4L272.9 180.9 389.2 48zM364.4 421.8h39.1L151.1 88h-42L364.4 421.8z\"><\/path><\/svg>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-share-btn__text\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__title\">\n\t\t\t\t\t\t\t\t\t\tX\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_pinterest\" role=\"button\" tabindex=\"0\" aria-label=\"Share on pinterest\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fab-pinterest\" viewBox=\"0 0 496 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M496 256c0 137-111 248-248 248-25.6 0-50.2-3.9-73.4-11.1 10.1-16.5 25.2-43.5 30.8-65 3-11.6 15.4-59 15.4-59 8.1 15.4 31.7 28.5 56.8 28.5 74.8 0 128.7-68.8 128.7-154.3 0-81.9-66.9-143.2-152.9-143.2-107 0-163.9 71.8-163.9 150.1 0 36.4 19.4 81.7 50.3 96.1 4.7 2.2 7.2 1.2 8.3-3.3.8-3.4 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data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/obsbusiness.com\/\">\n\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/obsbusiness.com\/wp-content\/uploads\/2024\/09\/CAT-2-1-4.jpg\" title=\"\" alt=\"\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d86366f e-flex e-con-boxed e-con e-parent\" data-id=\"d86366f\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-76b2b3f elementor-widget elementor-widget-text-editor\" data-id=\"76b2b3f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"flex max-w-full flex-col flex-grow\"><div class=\"min-h-[20px] text-message flex w-full flex-col items-end gap-2 break-words [.text-message+&amp;]:mt-5 overflow-x-auto whitespace-normal\" dir=\"auto\" data-message-author-role=\"assistant\" data-message-id=\"5389ac21-a2aa-464d-90df-d3d7e548a436\"><div class=\"flex w-full flex-col gap-1 empty:hidden first:pt-[3px]\"><div class=\"markdown prose w-full break-words dark:prose-invert light\"><div class=\"flex max-w-full flex-col flex-grow\"><div class=\"min-h-[20px] text-message flex w-full flex-col items-end gap-2 break-words [.text-message+&amp;]:mt-5 overflow-x-auto whitespace-normal\" dir=\"auto\" data-message-author-role=\"assistant\" data-message-id=\"1cb8b003-5eac-421c-bd49-705e0bd782b2\"><div class=\"flex w-full flex-col gap-1 empty:hidden first:pt-[3px]\"><div class=\"markdown prose w-full break-words dark:prose-invert light\"><div class=\"inline-block\"><div class=\"flex max-w-full flex-col flex-grow\"><div class=\"min-h-[20px] text-message flex w-full flex-col items-end gap-2 break-words [.text-message+&amp;]:mt-5 overflow-x-auto whitespace-normal\" dir=\"auto\" data-message-author-role=\"assistant\" data-message-id=\"fe32e502-4f0c-458b-9c9f-6c8ab3777a08\"><div class=\"flex w-full flex-col gap-1 empty:hidden first:pt-[3px]\"><div class=\"markdown prose w-full break-words dark:prose-invert light\"><div class=\"flex max-w-full flex-col flex-grow\"><div class=\"min-h-8 text-message flex w-full flex-col items-end gap-2 whitespace-normal break-words [.text-message+&amp;]:mt-5\" dir=\"auto\" data-message-author-role=\"assistant\" data-message-id=\"e2316326-1957-4c36-9293-358a14642831\"><div class=\"flex w-full flex-col gap-1 empty:hidden first:pt-[3px]\"><div class=\"markdown prose w-full break-words dark:prose-invert light\"><div class=\"flex max-w-full flex-col flex-grow\"><div class=\"min-h-8 text-message flex w-full flex-col items-end gap-2 whitespace-normal break-words [.text-message+&amp;]:mt-5\" dir=\"auto\" data-message-author-role=\"assistant\" 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gap-1 empty:hidden first:pt-[3px]\"><div class=\"markdown prose w-full break-words dark:prose-invert light\"><div class=\"inline-block\"><div class=\"flex max-w-full flex-col flex-grow\"><div class=\"min-h-[20px] text-message flex w-full flex-col items-end gap-2 break-words [.text-message+&amp;]:mt-5 overflow-x-auto whitespace-normal\" dir=\"auto\" data-message-author-role=\"assistant\" data-message-id=\"fe32e502-4f0c-458b-9c9f-6c8ab3777a08\"><div class=\"flex w-full flex-col gap-1 empty:hidden first:pt-[3px]\"><div class=\"markdown prose w-full break-words dark:prose-invert light\"><div class=\"flex max-w-full flex-col flex-grow\"><div class=\"min-h-8 text-message flex w-full flex-col items-end gap-2 whitespace-normal break-words [.text-message+&amp;]:mt-5\" dir=\"auto\" data-message-author-role=\"assistant\" data-message-id=\"e2316326-1957-4c36-9293-358a14642831\"><div class=\"flex w-full flex-col gap-1 empty:hidden first:pt-[3px]\"><div class=\"markdown prose w-full break-words dark:prose-invert light\"><div class=\"flex max-w-full flex-col flex-grow\"><div class=\"min-h-8 text-message flex w-full flex-col items-end gap-2 whitespace-normal break-words [.text-message+&amp;]:mt-5\" dir=\"auto\" data-message-author-role=\"assistant\" data-message-id=\"05c1d95c-cb64-46af-90db-ec7edd7bb141\"><div class=\"flex w-full flex-col gap-1 empty:hidden first:pt-[3px]\"><div class=\"markdown prose w-full break-words dark:prose-invert light\"><div class=\"markdown--UqDin __markdown\" dir=\"auto\"><div class=\"border-borderMain\/50 ring-borderMain\/50 divide-borderMain\/50 dark:divide-borderMainDark\/50 dark:ring-borderMainDark\/50 dark:border-borderMainDark\/50 bg-transparent\"><div class=\"mb-md\"><div class=\"relative default font-sans text-base text-textMain dark:text-textMainDark selection:bg-super\/50 selection:text-textMain dark:selection:bg-superDuper\/10 dark:selection:text-superDark\"><div class=\"min-w-0 break-words [word-break:break-word]\"><div dir=\"auto\"><div 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\u0648\u0627\u0636\u062d\u0629.<\/p><p data-start=\"2860\" data-end=\"2901\"><strong data-start=\"2860\" data-end=\"2901\">\u0625\u0628\u0644\u0627\u063a \u0627\u0644\u062c\u0647\u0629 \u0627\u0644\u062d\u0643\u0648\u0645\u064a\u0629 \u0627\u0644\u0645\u062e\u062a\u0635\u0629 \u0628\u0627\u0644\u062a\u0648\u0638\u064a\u0641<\/strong><\/p><p data-start=\"2903\" data-end=\"3158\">\u0641\u064a \u0643\u062b\u064a\u0631 \u0645\u0646 \u0627\u0644\u062f\u0648\u0644\u060c \u064a\u062a\u0639\u064a\u0646 \u0639\u0644\u0649 \u0623\u0635\u062d\u0627\u0628 \u0627\u0644\u0639\u0645\u0644 \u0627\u0644\u0625\u0628\u0644\u0627\u063a \u0639\u0646 \u0623\u064a \u0645\u0648\u0638\u0641 \u062c\u062f\u064a\u062f \u0625\u0644\u0649 \u0627\u0644\u062c\u0647\u0629 \u0627\u0644\u0645\u062e\u062a\u0635\u0629 \u0628\u0634\u0624\u0648\u0646 \u0627\u0644\u062a\u0648\u0638\u064a\u0641. \u064a\u0647\u062f\u0641 \u0647\u0630\u0627 \u0627\u0644\u0625\u062c\u0631\u0627\u0621 \u0625\u0644\u0649 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data-start=\"3198\" data-end=\"3422\">\u064a\u0646\u0628\u063a\u064a \u0625\u0639\u062f\u0627\u062f \u0646\u0638\u0627\u0645 \u0645\u0627\u0644\u064a \u0648\u0627\u0636\u062d \u0644\u0644\u0631\u0648\u0627\u062a\u0628 \u064a\u0634\u0645\u0644 \u062d\u0633\u0627\u0628 \u0627\u0644\u0648\u0642\u062a\u060c \u0648\u0627\u0644\u062e\u0635\u0648\u0645\u0627\u062a\u060c \u0648\u0627\u0644\u0645\u0643\u0627\u0641\u0622\u062a\u060c \u0648\u0627\u0644\u0636\u0631\u0627\u0626\u0628. \u064a\u0645\u0643\u0646 \u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0628\u0631\u0627\u0645\u062c \u0645\u062d\u0627\u0633\u0628\u064a\u0629 \u0644\u062a\u0628\u0633\u064a\u0637 \u0627\u0644\u0639\u0645\u0644\u064a\u0629\u060c \u0623\u0648 \u0627\u0644\u062a\u0639\u0627\u0642\u062f \u0645\u0639 \u0634\u0631\u0643\u0627\u062a \u0645\u062a\u062e\u0635\u0635\u0629. \u0643\u0645\u0627 \u064a\u062c\u0628 \u062a\u0648\u0636\u064a\u062d \u062f\u0648\u0631\u0629 \u0627\u0644\u062f\u0641\u0639 \u0644\u0644\u0645\u0648\u0638\u0641 (\u0634\u0647\u0631\u064a\u060c \u0646\u0635\u0641 \u0634\u0647\u0631\u064a) \u0648\u0637\u0631\u0642 \u0627\u0644\u062f\u0641\u0639 \u0627\u0644\u0645\u0639\u062a\u0645\u062f\u0629.<\/p><p data-start=\"3424\" data-end=\"3459\"><strong data-start=\"3424\" data-end=\"3459\">\u062f\u0645\u062c \u0627\u0644\u0645\u0648\u0638\u0641 \u0627\u0644\u062c\u062f\u064a\u062f \u0641\u064a \u0628\u064a\u0626\u0629 \u0627\u0644\u0639\u0645\u0644<\/strong><\/p><p data-start=\"3461\" data-end=\"3720\">\u0645\u0646 \u0627\u0644\u0645\u0647\u0645 \u062a\u062e\u0635\u064a\u0635 \u0648\u0642\u062a \u0643\u0627\u0641\u064d \u0644\u062a\u0639\u0631\u064a\u0641 \u0627\u0644\u0645\u0648\u0638\u0641 \u0627\u0644\u062c\u062f\u064a\u062f \u0628\u062b\u0642\u0627\u0641\u0629 \u0627\u0644\u0634\u0631\u0643\u0629\u060c \u0648\u0632\u0645\u0644\u0627\u0621 \u0627\u0644\u0639\u0645\u0644\u060c \u0648\u0627\u0644\u0646\u0638\u0645 \u0627\u0644\u062f\u0627\u062e\u0644\u064a\u0629. \u064a\u0645\u0643\u0646 \u0625\u0639\u062f\u0627\u062f \u0628\u0631\u0646\u0627\u0645\u062c \u062a\u0631\u062d\u064a\u0628\u064a \u064a\u062a\u0636\u0645\u0646 \u062c\u0648\u0644\u0627\u062a \u062a\u0639\u0631\u064a\u0641\u064a\u0629\u060c \u0648\u0634\u0631\u062d \u0627\u0644\u0646\u0638\u0627\u0645 \u0627\u0644\u0625\u062f\u0627\u0631\u064a\u060c \u0648\u0633\u064a\u0627\u0633\u0627\u062a \u0627\u0644\u062c\u0648\u062f\u0629. \u0643\u0644\u0645\u0627 \u0643\u0627\u0646 \u0627\u0644\u0627\u0646\u062f\u0645\u0627\u062c \u0623\u0633\u0647\u0644\u060c \u0632\u0627\u062f\u062a \u0641\u0631\u0635 \u0627\u0644\u0646\u062c\u0627\u062d \u0627\u0644\u0648\u0638\u064a\u0641\u064a \u0644\u0644\u0645\u0648\u0638\u0641 \u0648\u0642\u0644\u062a \u0627\u062d\u062a\u0645\u0627\u0644\u0627\u062a \u0645\u063a\u0627\u062f\u0631\u062a\u0647 \u0627\u0644\u0645\u0628\u0643\u0631\u0629.<\/p><p data-start=\"3722\" data-end=\"3751\"><strong data-start=\"3722\" data-end=\"3751\">\u0627\u0644\u0645\u062a\u0627\u0628\u0639\u0629 \u0648\u0627\u0644\u062a\u0642\u064a\u064a\u0645 \u0627\u0644\u0645\u0633\u062a\u0645\u0631<\/strong><\/p><p data-start=\"3753\" data-end=\"4003\">\u062a\u0639\u064a\u064a\u0646 \u0627\u0644\u0645\u0648\u0638\u0641 \u0644\u0627 \u064a\u0639\u0646\u064a \u0646\u0647\u0627\u064a\u0629 \u0627\u0644\u0639\u0645\u0644\u064a\u0629\u060c \u0628\u0644 \u064a\u062c\u0628 \u0645\u062a\u0627\u0628\u0639\u0629 \u0623\u062f\u0627\u0626\u0647 \u062e\u0644\u0627\u0644 \u0627\u0644\u0623\u0634\u0647\u0631 \u0627\u0644\u0623\u0648\u0644\u0649\u060c \u0648\u062a\u0642\u062f\u064a\u0645 \u0627\u0644\u062f\u0639\u0645 \u0648\u0627\u0644\u062a\u062f\u0631\u064a\u0628 \u0627\u0644\u0644\u0627\u0632\u0645. \u0645\u0646 \u0627\u0644\u062c\u064a\u062f \u062a\u062d\u062f\u064a\u062f \u0623\u0647\u062f\u0627\u0641 \u0642\u0635\u064a\u0631\u0629 \u0627\u0644\u0645\u062f\u0649 \u064a\u062a\u0645 \u0645\u0646 \u062e\u0644\u0627\u0644\u0647\u0627 \u062a\u0642\u064a\u064a\u0645 \u0645\u062f\u0649 \u062a\u0648\u0627\u0641\u0642 \u0627\u0644\u0645\u0648\u0638\u0641 \u0645\u0639 \u0627\u0644\u062f\u0648\u0631 \u0627\u0644\u0645\u0637\u0644\u0648\u0628. \u0647\u0630\u0627 \u064a\u0633\u0627\u0647\u0645 \u0641\u064a \u062a\u0639\u0632\u064a\u0632 \u0627\u0644\u0648\u0644\u0627\u0621 \u0648\u062a\u062d\u0642\u064a\u0642 \u0623\u0639\u0644\u0649 \u0645\u0633\u062a\u0648\u064a\u0627\u062a \u0627\u0644\u0625\u0646\u062a\u0627\u062c\u064a\u0629.<\/p><hr data-start=\"4005\" data-end=\"4008\" \/><p data-start=\"4010\" data-end=\"4035\"><strong data-start=\"4010\" data-end=\"4035\">\u0643\u062a\u0628 \u0645\u0642\u062a\u0631\u062d\u0629 \u0639\u0646 \u0627\u0644\u0645\u0648\u0636\u0648\u0639<\/strong><\/p><ol data-start=\"4037\" data-end=\"5164\"><li data-start=\"4037\" data-end=\"4156\"><p data-start=\"4040\" data-end=\"4156\"><strong data-start=\"4040\" data-end=\"4077\">Hiring for Attitude \u2013 Mark Murphy<\/strong><br data-start=\"4077\" data-end=\"4080\" \/>\u064a\u0634\u0631\u062d \u0643\u064a\u0641\u064a\u0629 \u0627\u062e\u062a\u064a\u0627\u0631 \u0627\u0644\u0645\u0631\u0634\u062d\u064a\u0646 \u0628\u0646\u0627\u0621\u064b \u0639\u0644\u0649 \u0627\u0644\u0645\u0648\u0642\u0641 \u0648\u0627\u0644\u0633\u0644\u0648\u0643 \u0623\u0643\u062b\u0631 \u0645\u0646 \u0627\u0644\u062e\u0628\u0631\u0629 \u0648\u062d\u062f\u0647\u0627.<\/p><\/li><li data-start=\"4158\" data-end=\"4294\"><p data-start=\"4161\" data-end=\"4294\"><strong data-start=\"4161\" data-end=\"4224\">Who: The A Method for Hiring \u2013 Geoff Smart and Randy Street<\/strong><br data-start=\"4224\" data-end=\"4227\" \/>\u064a\u0642\u062f\u0645 \u0625\u0637\u0627\u0631\u064b\u0627 \u0648\u0627\u0636\u062d\u064b\u0627 \u0644\u0627\u062e\u062a\u064a\u0627\u0631 \u0627\u0644\u0645\u0648\u0638\u0641\u064a\u0646 \u0627\u0644\u0623\u0641\u0636\u0644 \u0628\u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u062e\u0637\u0648\u0627\u062a \u0645\u0646\u0638\u0645\u0629.<\/p><\/li><li data-start=\"4296\" data-end=\"4391\"><p data-start=\"4299\" data-end=\"4391\"><strong data-start=\"4299\" data-end=\"4328\">Work Rules! \u2013 Laszlo Bock<\/strong><br data-start=\"4328\" data-end=\"4331\" \/>\u064a\u062a\u0646\u0627\u0648\u0644 \u062e\u0628\u0631\u0627\u062a Google \u0641\u064a \u0628\u0646\u0627\u0621 \u0641\u0631\u0642 \u0639\u0645\u0644 \u0645\u0628\u062a\u0643\u0631\u0629 \u0648\u0639\u0627\u0644\u064a\u0629 \u0627\u0644\u0623\u062f\u0627\u0621.<\/p><\/li><li data-start=\"4393\" data-end=\"4512\"><p data-start=\"4396\" data-end=\"4512\"><strong data-start=\"4396\" data-end=\"4453\">The Best Team Wins \u2013 Adrian Gostick and Chester Elton<\/strong><br data-start=\"4453\" data-end=\"4456\" \/>\u064a\u0646\u0627\u0642\u0634 \u0623\u0647\u0645\u064a\u0629 \u062a\u0646\u0648\u0639 \u0627\u0644\u0641\u0631\u064a\u0642 \u0648\u0637\u0631\u0642 \u062a\u0639\u0632\u064a\u0632\u0647 \u0644\u0646\u062c\u0627\u062d \u0628\u064a\u0626\u0629 \u0627\u0644\u0639\u0645\u0644.<\/p><\/li><li data-start=\"4514\" data-end=\"4606\"><p data-start=\"4517\" data-end=\"4606\"><strong data-start=\"4517\" data-end=\"4551\">Topgrading \u2013 Bradford D. Smart<\/strong><br data-start=\"4551\" data-end=\"4554\" \/>\u064a\u0634\u0631\u062d \u0637\u0631\u064a\u0642\u0629 \u062a\u0635\u0646\u064a\u0641 \u0627\u0644\u0645\u0631\u0634\u062d\u064a\u0646 \u0644\u0636\u0645\u0627\u0646 \u062a\u0648\u0638\u064a\u0641 \u0627\u0644\u0623\u0641\u0636\u0644 \u0641\u0642\u0637.<\/p><\/li><li data-start=\"4608\" data-end=\"4712\"><p data-start=\"4611\" data-end=\"4712\"><strong data-start=\"4611\" data-end=\"4644\">\u0642\u0648\u0627\u0639\u062f \u0627\u0644\u0625\u062f\u0627\u0631\u0629 \u2013 \u0631\u064a\u062a\u0634\u0627\u0631\u062f \u062a\u0645\u0628\u0644\u0631<\/strong><br data-start=\"4644\" data-end=\"4647\" \/>\u0643\u062a\u0627\u0628 \u0639\u0631\u0628\u064a \u0645\u0628\u0633\u0637 \u064a\u062a\u0646\u0627\u0648\u0644 \u0641\u0646\u0648\u0646 \u0627\u0644\u0625\u062f\u0627\u0631\u0629 \u0648\u0627\u0644\u062a\u0648\u0638\u064a\u0641 \u0636\u0645\u0646 \u0627\u0644\u0625\u0637\u0627\u0631 \u0627\u0644\u0639\u0645\u0644\u064a.<\/p><\/li><li data-start=\"4714\" data-end=\"4833\"><p data-start=\"4717\" data-end=\"4833\"><strong data-start=\"4717\" data-end=\"4760\">\u0641\u0646 \u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0645\u0648\u0627\u0631\u062f \u0627\u0644\u0628\u0634\u0631\u064a\u0629 \u2013 \u062f. \u0623\u062d\u0645\u062f \u0645\u0627\u0647\u0631<\/strong><br data-start=\"4760\" data-end=\"4763\" \/>\u0645\u0631\u062c\u0639 \u0623\u0633\u0627\u0633\u064a \u0628\u0627\u0644\u0644\u063a\u0629 \u0627\u0644\u0639\u0631\u0628\u064a\u0629 \u0639\u0646 \u0627\u0644\u062a\u0648\u0638\u064a\u0641 \u0648\u0627\u0644\u062a\u062d\u0641\u064a\u0632 \u0648\u062a\u062e\u0637\u064a\u0637 \u0627\u0644\u0642\u0648\u0649 \u0627\u0644\u0639\u0627\u0645\u0644\u0629.<\/p><\/li><li data-start=\"4835\" data-end=\"4936\"><p data-start=\"4838\" data-end=\"4936\"><strong data-start=\"4838\" data-end=\"4872\">\u0627\u0644\u0645\u062f\u064a\u0631 \u0627\u0644\u0645\u062d\u062a\u0631\u0641 \u2013 \u0637\u0627\u0631\u0642 \u0627\u0644\u0633\u0648\u064a\u062f\u0627\u0646<\/strong><br data-start=\"4872\" data-end=\"4875\" \/>\u064a\u0646\u0627\u0642\u0634 \u0645\u0647\u0627\u0631\u0627\u062a \u0627\u0644\u0642\u064a\u0627\u062f\u0629 \u0648\u0628\u0646\u0627\u0621 \u0641\u0631\u0642 \u0627\u0644\u0639\u0645\u0644 \u0645\u0646 \u0645\u0646\u0638\u0648\u0631 \u0625\u0633\u0644\u0627\u0645\u064a \u062d\u062f\u064a\u062b.<\/p><\/li><li data-start=\"4938\" data-end=\"5048\"><p data-start=\"4941\" data-end=\"5048\"><strong data-start=\"4941\" data-end=\"4982\">\u062f\u0644\u064a\u0644\u0643 \u0625\u0644\u0649 \u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0645\u0648\u0638\u0641\u064a\u0646 \u2013 \u0647\u0627\u0644\u0629 \u0645\u0646\u0635\u0648\u0631<\/strong><br data-start=\"4982\" data-end=\"4985\" \/>\u064a\u0637\u0631\u062d \u0646\u0635\u0627\u0626\u062d \u0639\u0645\u0644\u064a\u0629 \u0644\u062a\u0639\u064a\u064a\u0646 \u0648\u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0645\u0648\u0638\u0641\u064a\u0646 \u0641\u064a \u0627\u0644\u0645\u0624\u0633\u0633\u0627\u062a \u0627\u0644\u0635\u063a\u064a\u0631\u0629.<\/p><\/li><li data-start=\"5050\" data-end=\"5164\"><p data-start=\"5054\" data-end=\"5164\"><strong data-start=\"5054\" data-end=\"5090\">\u0627\u0644\u0625\u062f\u0627\u0631\u0629 \u0628\u0627\u0644\u062a\u062d\u0641\u064a\u0632 \u2013 \u0625\u0628\u0631\u0627\u0647\u064a\u0645 \u0627\u0644\u0641\u0642\u064a<\/strong><br data-start=\"5090\" data-end=\"5093\" \/>\u064a\u062a\u062d\u062f\u062b \u0639\u0646 \u0643\u064a\u0641\u064a\u0629 \u062a\u062d\u0641\u064a\u0632 \u0627\u0644\u0645\u0648\u0638\u0641\u064a\u0646 \u0648\u062a\u062d\u0642\u064a\u0642 \u0623\u0639\u0644\u0649 \u0645\u0639\u062f\u0644\u0627\u062a \u0627\u0644\u0623\u062f\u0627\u0621 \u0628\u0639\u062f \u0627\u0644\u062a\u0648\u0638\u064a\u0641.<\/p><\/li><\/ol><hr data-start=\"5166\" data-end=\"5169\" \/><p data-start=\"5171\" data-end=\"5189\"><strong data-start=\"5171\" data-end=\"5189\">\u0625\u062d\u0635\u0627\u0626\u064a\u0627\u062a \u0645\u0641\u064a\u062f\u0629<\/strong><\/p><ol data-start=\"5191\" data-end=\"5664\"><li data-start=\"5191\" data-end=\"5252\"><p data-start=\"5194\" data-end=\"5252\">74% \u0645\u0646 \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0627\u0644\u0635\u063a\u064a\u0631\u0629 \u062a\u0639\u062a\u0628\u0631 \u0627\u0644\u062a\u0648\u0638\u064a\u0641 \u062a\u062d\u062f\u064a\u064b\u0627 \u0631\u0626\u064a\u0633\u064a\u064b\u0627 \u0644\u0644\u0646\u0645\u0648.<\/p><\/li><li data-start=\"5253\" data-end=\"5325\"><p data-start=\"5256\" data-end=\"5325\">\u0627\u0644\u0645\u0648\u0638\u0641\u0648\u0646 \u063a\u064a\u0631 \u0627\u0644\u0645\u0646\u0627\u0633\u0628\u064a\u0646 \u064a\u0643\u0644\u0641\u0648\u0646 \u0627\u0644\u0634\u0631\u0643\u0629 30% \u0645\u0646 \u0631\u0627\u062a\u0628\u0647\u0645 \u0627\u0644\u0633\u0646\u0648\u064a \u0641\u064a \u0627\u0644\u0645\u062a\u0648\u0633\u0637.<\/p><\/li><li data-start=\"5326\" data-end=\"5400\"><p data-start=\"5329\" data-end=\"5400\">85% \u0645\u0646 \u0627\u0644\u0645\u0631\u0634\u062d\u064a\u0646 \u064a\u0641\u0636\u0644\u0648\u0646 \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0630\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u064a\u0627\u062a \u0627\u0644\u062a\u0648\u0638\u064a\u0641\u064a\u0629 \u0627\u0644\u0633\u0631\u064a\u0639\u0629 \u0648\u0627\u0644\u0648\u0627\u0636\u062d\u0629.<\/p><\/li><li data-start=\"5401\" data-end=\"5450\"><p data-start=\"5404\" data-end=\"5450\">\u0645\u062a\u0648\u0633\u0637 \u0627\u0644\u0648\u0642\u062a \u0627\u0644\u0644\u0627\u0632\u0645 \u0644\u0644\u062a\u0648\u0638\u064a\u0641 \u0627\u0644\u0646\u0627\u062c\u062d \u0647\u0648 36 \u064a\u0648\u0645\u064b\u0627.<\/p><\/li><li data-start=\"5451\" data-end=\"5514\"><p data-start=\"5454\" data-end=\"5514\">60% \u0645\u0646 \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u062a\u0633\u062a\u062e\u062f\u0645 \u0627\u0644\u0630\u0643\u0627\u0621 \u0627\u0644\u0627\u0635\u0637\u0646\u0627\u0639\u064a \u0641\u064a \u0641\u062d\u0635 \u0627\u0644\u0633\u064a\u0631 \u0627\u0644\u0630\u0627\u062a\u064a\u0629.<\/p><\/li><li data-start=\"5515\" data-end=\"5579\"><p data-start=\"5518\" data-end=\"5579\">\u0627\u0644\u0645\u0648\u0638\u0641 \u0627\u0644\u062c\u062f\u064a\u062f \u064a\u062d\u062a\u0627\u062c \u0645\u0646 3 \u0625\u0644\u0649 6 \u0623\u0634\u0647\u0631 \u0644\u0644\u0648\u0635\u0648\u0644 \u0625\u0644\u0649 \u0625\u0646\u062a\u0627\u062c\u064a\u0629 \u0643\u0627\u0645\u0644\u0629.<\/p><\/li><li data-start=\"5580\" data-end=\"5664\"><p data-start=\"5583\" data-end=\"5664\">\u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0627\u0644\u062a\u064a \u062a\u0646\u0641\u0630 \u0628\u0631\u0627\u0645\u062c \u0627\u0646\u062f\u0645\u0627\u062c \u0641\u0639\u0627\u0644\u0629 \u062a\u0642\u0644 \u0641\u064a\u0647\u0627 \u0645\u0639\u062f\u0644\u0627\u062a \u0627\u0644\u0627\u0633\u062a\u0642\u0627\u0644\u0629 \u0627\u0644\u0645\u0628\u0643\u0631\u0629 \u0628\u0646\u0633\u0628\u0629 50%.<\/p><\/li><\/ol><hr data-start=\"5666\" data-end=\"5669\" \/><p data-start=\"5671\" data-end=\"5686\"><strong data-start=\"5671\" data-end=\"5686\">\u0623\u0633\u0626\u0644\u0629 \u0634\u0627\u0626\u0639\u0629<\/strong><\/p><p data-start=\"5688\" data-end=\"5815\"><strong data-start=\"5688\" data-end=\"5731\">\u0645\u0627 \u0627\u0644\u0645\u062f\u0629 \u0627\u0644\u0645\u062b\u0627\u0644\u064a\u0629 \u0644\u0625\u062a\u0645\u0627\u0645 \u0639\u0645\u0644\u064a\u0629 \u0627\u0644\u062a\u0648\u0638\u064a\u0641\u061f<\/strong><br data-start=\"5731\" data-end=\"5734\" \/>\u062a\u062a\u0631\u0627\u0648\u062d \u0627\u0644\u0645\u062f\u0629 \u0627\u0644\u0645\u062b\u0627\u0644\u064a\u0629 \u0628\u064a\u0646 3 \u0625\u0644\u0649 6 \u0623\u0633\u0627\u0628\u064a\u0639\u060c \u062d\u0633\u0628 \u0637\u0628\u064a\u0639\u0629 \u0627\u0644\u062f\u0648\u0631 \u0648\u0627\u0644\u0645\u0646\u0627\u0641\u0633\u0629 \u0641\u064a \u0633\u0648\u0642 \u0627\u0644\u0639\u0645\u0644.<\/p><p data-start=\"5817\" data-end=\"5963\"><strong data-start=\"5817\" data-end=\"5853\">\u0647\u0644 \u064a\u0645\u0643\u0646 \u062a\u0639\u064a\u064a\u0646 \u0645\u0648\u0638\u0641 \u0628\u062f\u0648\u0646 \u0639\u0642\u062f \u0639\u0645\u0644\u061f<\/strong><br data-start=\"5853\" data-end=\"5856\" \/>\u064a\u0641\u0636\u0644 \u062f\u0627\u0626\u0645\u064b\u0627 \u0648\u062c\u0648\u062f \u0639\u0642\u062f \u0642\u0627\u0646\u0648\u0646\u064a \u0644\u062a\u062d\u062f\u064a\u062f \u0627\u0644\u062d\u0642\u0648\u0642 \u0648\u0627\u0644\u0648\u0627\u062c\u0628\u0627\u062a\u060c \u0644\u0643\u0646 \u0641\u064a \u0628\u0639\u0636 \u0627\u0644\u062d\u0627\u0644\u0627\u062a \u0627\u0644\u0645\u0624\u0642\u062a\u0629 \u064a\u0633\u0645\u062d \u0627\u0644\u0642\u0627\u0646\u0648\u0646 \u0628\u0639\u0644\u0627\u0642\u0627\u062a \u0634\u0641\u0648\u064a\u0629.<\/p><p data-start=\"5965\" data-end=\"6107\"><strong data-start=\"5965\" data-end=\"6007\">\u0645\u0627 \u0627\u0644\u0641\u0631\u0642 \u0628\u064a\u0646 \u0627\u0644\u062a\u0648\u0638\u064a\u0641 \u0627\u0644\u062f\u0627\u062e\u0644\u064a \u0648\u0627\u0644\u062e\u0627\u0631\u062c\u064a\u061f<\/strong><br data-start=\"6007\" data-end=\"6010\" \/>\u0627\u0644\u062a\u0648\u0638\u064a\u0641 \u0627\u0644\u062f\u0627\u062e\u0644\u064a \u064a\u062a\u0645 \u0645\u0646 \u062f\u0627\u062e\u0644 \u0627\u0644\u0645\u0624\u0633\u0633\u0629 (\u062a\u0631\u0642\u064a\u0627\u062a)\u060c \u0628\u064a\u0646\u0645\u0627 \u0627\u0644\u062a\u0648\u0638\u064a\u0641 \u0627\u0644\u062e\u0627\u0631\u062c\u064a \u064a\u0634\u0645\u0644 \u0627\u0633\u062a\u0642\u0637\u0627\u0628 \u0645\u0648\u0638\u0641\u064a\u0646 \u0645\u0646 \u0627\u0644\u0633\u0648\u0642.<\/p><p data-start=\"6109\" data-end=\"6230\"><strong data-start=\"6109\" data-end=\"6150\">\u0647\u0644 \u064a\u0634\u062a\u0631\u0637 \u0641\u062d\u0635 \u0627\u0644\u062e\u0644\u0641\u064a\u0629 \u0641\u064a \u0643\u0644 \u0627\u0644\u062a\u0639\u064a\u064a\u0646\u0627\u062a\u061f<\/strong><br data-start=\"6150\" data-end=\"6153\" \/>\u0646\u0639\u0645\u060c \u0645\u0646 \u0627\u0644\u0623\u0641\u0636\u0644 \u062f\u0627\u0626\u0645\u064b\u0627 \u0625\u062c\u0631\u0627\u0621 \u0641\u062d\u0635 \u0644\u0644\u062a\u0623\u0643\u062f \u0645\u0646 \u0645\u0635\u062f\u0627\u0642\u064a\u0629 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0648\u062d\u0645\u0627\u064a\u0629 \u0628\u064a\u0626\u0629 \u0627\u0644\u0639\u0645\u0644.<\/p><p data-start=\"6232\" data-end=\"6347\"><strong data-start=\"6232\" data-end=\"6271\">\u0647\u0644 \u064a\u062d\u062a\u0627\u062c \u0627\u0644\u0645\u0648\u0638\u0641 \u0627\u0644\u062c\u062f\u064a\u062f \u0644\u062a\u062f\u0631\u064a\u0628 \u062f\u0627\u0626\u0645\u061f<\/strong><br data-start=\"6271\" data-end=\"6274\" \/>\u0646\u0639\u0645\u060c \u0627\u0644\u062a\u0637\u0648\u064a\u0631 \u0627\u0644\u0645\u0633\u062a\u0645\u0631 \u064a\u0639\u0632\u0632 \u0623\u062f\u0627\u0621 \u0627\u0644\u0645\u0648\u0638\u0641 \u0648\u064a\u062c\u0639\u0644\u0647 \u0623\u0643\u062b\u0631 \u062a\u0643\u064a\u0641\u064b\u0627 \u0645\u0639 \u062a\u0637\u0648\u0631\u0627\u062a \u0627\u0644\u0633\u0648\u0642.<\/p><hr data-start=\"6349\" data-end=\"6352\" \/><p data-start=\"6354\" data-end=\"6365\"><strong data-start=\"6354\" data-end=\"6365\">\u0627\u0644\u062e\u0627\u062a\u0645\u0629<\/strong><\/p><p data-start=\"6367\" data-end=\"6733\" data-is-last-node=\"\" data-is-only-node=\"\">\u062a\u0648\u0638\u064a\u0641 \u0627\u0644\u0645\u0648\u0638\u0641\u064a\u0646 \u0644\u064a\u0633 \u0645\u062c\u0631\u062f \u062e\u0637\u0648\u0629 \u0625\u062f\u0627\u0631\u064a\u0629\u060c \u0628\u0644 \u0647\u0648 \u0639\u0645\u0644\u064a\u0629 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u062a\u0624\u062b\u0631 \u0641\u064a \u0645\u0633\u062a\u0642\u0628\u0644 \u0627\u0644\u0645\u0634\u0631\u0648\u0639 \u0628\u0627\u0644\u0643\u0627\u0645\u0644. \u0645\u0646 \u0627\u0644\u062a\u062d\u0636\u064a\u0631 \u0627\u0644\u0623\u0648\u0644\u064a\u060c \u0648\u062d\u062a\u0649 \u0627\u0644\u062f\u0645\u062c \u0627\u0644\u0646\u0647\u0627\u0626\u064a\u060c \u064a\u062c\u0628 \u0623\u0646 \u062a\u062a\u0645 \u0643\u0644 \u0645\u0631\u062d\u0644\u0629 \u0628\u062f\u0642\u0629 \u0648\u0627\u0647\u062a\u0645\u0627\u0645 \u0644\u0636\u0645\u0627\u0646 \u0627\u062e\u062a\u064a\u0627\u0631 \u0627\u0644\u0643\u0641\u0627\u0621\u0627\u062a \u0627\u0644\u0645\u0646\u0627\u0633\u0628\u0629. \u0625\u0646 \u0627\u0633\u062a\u062b\u0645\u0627\u0631 \u0627\u0644\u0648\u0642\u062a \u0648\u0627\u0644\u062c\u0647\u062f \u0641\u064a \u0647\u0630\u0647 \u0627\u0644\u0639\u0645\u0644\u064a\u0629 \u064a\u0639\u0648\u062f \u0628\u0646\u062a\u0627\u0626\u062c \u0645\u0644\u0645\u0648\u0633\u0629 \u0639\u0644\u0649 \u0627\u0644\u0623\u062f\u0627\u0621 \u0627\u0644\u0639\u0627\u0645 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elementor-element-d596ad9 e-flex e-con-boxed e-con e-parent\" data-id=\"d596ad9\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-027b07a elementor-widget elementor-widget-global elementor-global-32450 elementor-widget-image\" data-id=\"027b07a\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/obsbusiness.com\/contact\/\">\n\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"760\" height=\"460\" src=\"https:\/\/obsbusiness.com\/wp-content\/uploads\/2025\/04\/CAT.jpg\" class=\"attachment-large size-large wp-image-44233\" alt=\"CAT 10\" srcset=\"https:\/\/obsbusiness.com\/wp-content\/uploads\/2025\/04\/CAT.jpg 760w, https:\/\/obsbusiness.com\/wp-content\/uploads\/2025\/04\/CAT-300x182.jpg 300w\" sizes=\"(max-width: 760px) 100vw, 760px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>LinkedIn Facebook X Pinterest \u062a\u0648\u0638\u064a\u0641 \u0627\u0644\u0645\u0648\u0638\u0641\u064a\u0646 \u0647\u0648 \u0623\u062d\u062f \u0623\u0639\u0645\u062f\u0629 \u0646\u062c\u0627\u062d \u0623\u064a \u0639\u0645\u0644 \u062a\u062c\u0627\u0631\u064a \u064a\u0633\u0639\u0649 \u0644\u0644\u0646\u0645\u0648 \u0648\u0627\u0644\u0627\u0633\u062a\u0645\u0631\u0627\u0631\u064a\u0629. \u0641\u0627\u062e\u062a\u064a\u0627\u0631 \u0627\u0644\u0623\u0634\u062e\u0627\u0635 \u0627\u0644\u0645\u0646\u0627\u0633\u0628\u064a\u0646 \u0644\u0627 \u064a\u0639\u0646\u064a \u0641\u0642\u0637 \u0645\u0644\u0621 \u0627\u0644\u0634\u0648\u0627\u063a\u0631\u060c \u0628\u0644 \u064a\u0645\u062b\u0644 \u0627\u0633\u062a\u062b\u0645\u0627\u0631\u064b\u0627 \u0641\u064a \u0645\u0633\u062a\u0642\u0628\u0644 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