{"id":45152,"date":"2025-05-07T09:26:44","date_gmt":"2025-05-07T09:26:44","guid":{"rendered":"https:\/\/obsbusiness.com\/?p=45152"},"modified":"2025-09-28T13:58:47","modified_gmt":"2025-09-28T13:58:47","slug":"%d9%83%d9%8a%d9%81-%d8%aa%d8%a8%d9%8a%d8%b9-%d8%a7%d9%84%d8%b9%d9%82%d8%a7%d8%b1%d8%a7%d8%aa-%d9%88%d9%83%d9%8a%d9%81-%d8%aa%d8%b5%d8%a8%d8%ad-%d9%85%d8%af%d9%8a%d8%b1-%d9%85%d8%a8%d9%8a%d8%b9%d8%a7","status":"publish","type":"post","link":"https:\/\/obsbusiness.com\/zh-hans\/%d9%83%d9%8a%d9%81-%d8%aa%d8%a8%d9%8a%d8%b9-%d8%a7%d9%84%d8%b9%d9%82%d8%a7%d8%b1%d8%a7%d8%aa-%d9%88%d9%83%d9%8a%d9%81-%d8%aa%d8%b5%d8%a8%d8%ad-%d9%85%d8%af%d9%8a%d8%b1-%d9%85%d8%a8%d9%8a%d8%b9%d8%a7\/","title":{"rendered":"\u0643\u064a\u0641 \u062a\u0628\u064a\u0639 \u0627\u0644\u0639\u0642\u0627\u0631\u0627\u062a, \u0648\u0643\u064a\u0641 \u062a\u0635\u0628\u062d \u0645\u062f\u064a\u0631 \u0645\u0628\u064a\u0639\u0627\u062a \u0646\u0627\u062c\u062d, \u0648\u0643\u064a\u0641 \u062a\u0642\u0648\u0645 \u0628\u062a\u0642\u064a\u064a\u0645 \u0641\u0631\u064a\u0642 \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a \u0627\u0644\u0649 \u064a\u0639\u0645\u0644 \u0645\u0639\u0643\u061f"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"45152\" class=\"elementor elementor-45152\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d86366f e-flex e-con-boxed e-con e-parent\" data-id=\"d86366f\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-76b2b3f elementor-widget elementor-widget-text-editor\" data-id=\"76b2b3f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"auto-hide-last-sibling-br paragraph-ypUQfP paragraph-element br-paragraph-space\" style=\"direction: rtl;\"><p data-sourcepos=\"3:1-3:459\">\u064a\u0639\u062f \u0642\u0637\u0627\u0639 \u0627\u0644\u0639\u0642\u0627\u0631\u0627\u062a \u0633\u0627\u062d\u0629 \u062a\u0646\u0627\u0641\u0633\u064a\u0629 \u062a\u062a\u0637\u0644\u0628 \u0645\u0647\u0627\u0631\u0627\u062a \u0641\u0631\u064a\u062f\u0629 \u0648\u0645\u0639\u0631\u0641\u0629 \u0639\u0645\u064a\u0642\u0629 \u0644\u062a\u062d\u0642\u064a\u0642 \u0627\u0644\u0646\u062c\u0627\u062d\u060c \u0633\u0648\u0627\u0621 \u0643\u0646\u062a \u062a\u0633\u0639\u0649 \u0644\u0628\u064a\u0639 \u0639\u0642\u0627\u0631 \u0628\u0641\u0639\u0627\u0644\u064a\u0629\u060c \u0623\u0648 \u062a\u0637\u0645\u062d \u0644\u0642\u064a\u0627\u062f\u0629 \u0641\u0631\u064a\u0642 \u0645\u0628\u064a\u0639\u0627\u062a \u0646\u062d\u0648 \u0627\u0644\u0642\u0645\u0629\u060c \u0623\u0648 \u062a\u0631\u063a\u0628 \u0641\u064a \u062a\u0642\u064a\u064a\u0645 \u0623\u062f\u0627\u0621 \u0641\u0631\u064a\u0642\u0643 \u0628\u062f\u0642\u0629. \u0625\u0646 \u0641\u0647\u0645 \u062f\u064a\u0646\u0627\u0645\u064a\u0643\u064a\u0627\u062a \u0627\u0644\u0633\u0648\u0642\u060c \u0648\u0625\u062a\u0642\u0627\u0646 \u0641\u0646\u0648\u0646 \u0627\u0644\u062a\u0648\u0627\u0635\u0644 \u0648\u0627\u0644\u062a\u0641\u0627\u0648\u0636\u060c \u0648\u0627\u0644\u0642\u062f\u0631\u0629 \u0639\u0644\u0649 \u0628\u0646\u0627\u0621 \u0639\u0644\u0627\u0642\u0627\u062a \u0642\u0648\u064a\u0629 \u0645\u0639 \u0627\u0644\u0639\u0645\u0644\u0627\u0621\u060c \u0647\u064a \u062c\u0648\u0647\u0631 \u0627\u0644\u062a\u0645\u064a\u0632 \u0641\u064a \u0647\u0630\u0627 \u0627\u0644\u0645\u062c\u0627\u0644. \u064a\u062a\u0637\u0644\u0628 \u0627\u0644\u0623\u0645\u0631 \u0623\u064a\u0636\u064b\u0627 \u0631\u0624\u064a\u0629 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0648\u0642\u062f\u0631\u0629 \u0639\u0644\u0649 \u062a\u062d\u0641\u064a\u0632 \u0648\u062a\u0637\u0648\u064a\u0631 \u0627\u0644\u0643\u0641\u0627\u0621\u0627\u062a \u0644\u062a\u062d\u0642\u064a\u0642 \u0627\u0644\u0623\u0647\u062f\u0627\u0641 \u0627\u0644\u0645\u0646\u0634\u0648\u062f\u0629 \u0648\u0628\u0646\u0627\u0621 \u0633\u0645\u0639\u0629 \u0631\u0627\u0633\u062e\u0629 \u0641\u064a \u0639\u0627\u0644\u0645 \u0627\u0644\u0639\u0642\u0627\u0631\u0627\u062a \u0627\u0644\u0645\u062a\u062c\u062f\u062f \u0648\u0627\u0644\u0645\u062a\u063a\u064a\u0631 \u0628\u0627\u0633\u062a\u0645\u0631\u0627\u0631.<\/p><p data-sourcepos=\"5:1-5:38\"><strong>\u0641\u0647\u0645 \u0627\u0644\u0633\u0648\u0642 \u0627\u0644\u0639\u0642\u0627\u0631\u064a \u0648\u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0625\u062a\u062c\u0627\u0647\u0627\u062a<\/strong><\/p><p data-sourcepos=\"7:1-7:516\">\u0625\u0646 \u0627\u0644\u062e\u0637\u0648\u0629 \u0627\u0644\u0623\u0648\u0644\u0649 \u0646\u062d\u0648 \u0628\u064a\u0639 \u0623\u064a \u0639\u0642\u0627\u0631 \u0628\u0646\u062c\u0627\u062d \u062a\u0643\u0645\u0646 \u0641\u064a \u0627\u0644\u0641\u0647\u0645 \u0627\u0644\u0639\u0645\u064a\u0642 \u0644\u0644\u0633\u0648\u0642 \u0627\u0644\u0645\u062d\u0644\u064a \u0648\u0627\u0644\u0639\u0648\u0627\u0645\u0644 \u0627\u0644\u0645\u0624\u062b\u0631\u0629 \u0641\u064a\u0647. \u064a\u0634\u0645\u0644 \u0630\u0644\u0643 \u062f\u0631\u0627\u0633\u0629 \u0623\u0633\u0639\u0627\u0631 \u0627\u0644\u0639\u0642\u0627\u0631\u0627\u062a \u0627\u0644\u0645\u0645\u0627\u062b\u0644\u0629 \u0641\u064a \u0627\u0644\u0645\u0646\u0637\u0642\u0629\u060c \u0648\u062a\u062d\u062f\u064a\u062f \u0627\u0644\u0645\u0646\u0627\u0637\u0642 \u0627\u0644\u062a\u064a \u062a\u0634\u0647\u062f \u0637\u0644\u0628\u064b\u0627 \u0645\u062a\u0632\u0627\u064a\u062f\u064b\u0627\u060c \u0648\u0641\u0647\u0645 \u0627\u0644\u062a\u0631\u0643\u064a\u0628\u0629 \u0627\u0644\u0633\u0643\u0627\u0646\u064a\u0629 \u0644\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u0645\u062d\u062a\u0645\u0644\u064a\u0646 \u0648\u0627\u062d\u062a\u064a\u0627\u062c\u0627\u062a\u0647\u0645. \u0643\u0645\u0627 \u064a\u062c\u0628 \u0645\u062a\u0627\u0628\u0639\u0629 \u0627\u0644\u0627\u062a\u062c\u0627\u0647\u0627\u062a \u0627\u0644\u0627\u0642\u062a\u0635\u0627\u062f\u064a\u0629 \u0627\u0644\u0639\u0627\u0645\u0629\u060c \u0645\u062b\u0644 \u0623\u0633\u0639\u0627\u0631 \u0627\u0644\u0641\u0627\u0626\u062f\u0629 \u0648\u0645\u0639\u062f\u0644\u0627\u062a \u0627\u0644\u062a\u0648\u0638\u064a\u0641\u060c \u0627\u0644\u062a\u064a \u062a\u0624\u062b\u0631 \u0628\u0634\u0643\u0644 \u0645\u0628\u0627\u0634\u0631 \u0639\u0644\u0649 \u0642\u0631\u0627\u0631\u0627\u062a \u0627\u0644\u0634\u0631\u0627\u0621. \u0647\u0630\u0627 \u0627\u0644\u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u062f\u0642\u064a\u0642 \u064a\u0648\u0641\u0631 \u0644\u0643 \u0623\u0633\u0627\u0633\u064b\u0627 \u0645\u062a\u064a\u0646\u064b\u0627 \u0644\u062a\u0633\u0639\u064a\u0631 \u0627\u0644\u0639\u0642\u0627\u0631 \u0628\u0634\u0643\u0644 \u062a\u0646\u0627\u0641\u0633\u064a \u0648\u062a\u0648\u062c\u064a\u0647 \u062c\u0647\u0648\u062f\u0643 \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u064a\u0629 \u0628\u0641\u0639\u0627\u0644\u064a\u0629 \u0646\u062d\u0648 \u0627\u0644\u062c\u0645\u0647\u0648\u0631 \u0627\u0644\u0645\u0646\u0627\u0633\u0628\u060c \u0645\u0645\u0627 \u064a\u0632\u064a\u062f \u0645\u0646 \u0641\u0631\u0635 \u0627\u0644\u0628\u064a\u0639 \u0627\u0644\u0633\u0631\u064a\u0639 \u0648\u0627\u0644\u0645\u0631\u0628\u062d.<\/p><p data-sourcepos=\"9:1-9:38\"><strong>\u0625\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u0639\u0642\u0627\u0631\u064a \u0627\u0644\u0641\u0639\u0627\u0644<\/strong><\/p><p data-sourcepos=\"11:1-11:533\">\u0644\u0645 \u064a\u0639\u062f \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u0639\u0642\u0627\u0631\u064a \u0645\u0642\u062a\u0635\u0631\u064b\u0627 \u0639\u0644\u0649 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0627\u0644\u062a\u0642\u0644\u064a\u062f\u064a\u0629. \u0627\u0644\u064a\u0648\u0645\u060c \u064a\u062a\u0637\u0644\u0628 \u0627\u0644\u0646\u062c\u0627\u062d \u062a\u0628\u0646\u064a \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a \u062a\u0633\u0648\u064a\u0642\u064a\u0629 \u0645\u062a\u0639\u062f\u062f\u0629 \u0627\u0644\u0642\u0646\u0648\u0627\u062a \u062a\u0634\u0645\u0644 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u0631\u0642\u0645\u064a \u0628\u0642\u0648\u0629. \u064a\u062a\u0636\u0645\u0646 \u0630\u0644\u0643 \u0625\u0646\u0634\u0627\u0621 \u0635\u0648\u0631 \u0648\u0641\u064a\u062f\u064a\u0648\u0647\u0627\u062a \u0627\u062d\u062a\u0631\u0627\u0641\u064a\u0629 \u0639\u0627\u0644\u064a\u0629 \u0627\u0644\u062c\u0648\u062f\u0629 \u0644\u0644\u0639\u0642\u0627\u0631\u060c \u0648\u0643\u062a\u0627\u0628\u0629 \u0648\u0635\u0641 \u062c\u0630\u0627\u0628 \u064a\u0633\u0644\u0637 \u0627\u0644\u0636\u0648\u0621 \u0639\u0644\u0649 \u0646\u0642\u0627\u0637 \u0642\u0648\u062a\u0647 \u0648\u0645\u0645\u064a\u0632\u0627\u062a\u0647 \u0627\u0644\u0641\u0631\u064a\u062f\u0629. \u0643\u0645\u0627 \u064a\u062c\u0628 \u0627\u0644\u0627\u0633\u062a\u0641\u0627\u062f\u0629 \u0645\u0646 \u0645\u0646\u0635\u0627\u062a \u0627\u0644\u062a\u0648\u0627\u0635\u0644 \u0627\u0644\u0627\u062c\u062a\u0645\u0627\u0639\u064a\u060c \u0648\u0628\u0648\u0627\u0628\u0627\u062a \u0627\u0644\u0639\u0642\u0627\u0631\u0627\u062a \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a\u0629\u060c \u0648\u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0639\u0628\u0631 \u0627\u0644\u0628\u0631\u064a\u062f \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a \u0644\u0644\u0648\u0635\u0648\u0644 \u0625\u0644\u0649 \u0623\u0648\u0633\u0639 \u0634\u0631\u064a\u062d\u0629 \u0645\u0646 \u0627\u0644\u0645\u0634\u062a\u0631\u064a\u0646 \u0627\u0644\u0645\u062d\u062a\u0645\u0644\u064a\u0646. \u062a\u0646\u0638\u064a\u0645 \u0623\u064a\u0627\u0645 \u0645\u0641\u062a\u0648\u062d\u0629 \u0627\u0641\u062a\u0631\u0627\u0636\u064a\u0629 \u0623\u0648 \u0648\u0627\u0642\u0639\u064a\u0629 \u064a\u0645\u0643\u0646 \u0623\u0646 \u064a\u0643\u0648\u0646 \u0644\u0647 \u062a\u0623\u062b\u064a\u0631 \u0643\u0628\u064a\u0631 \u0641\u064a \u062c\u0630\u0628 \u0627\u0644\u0645\u0647\u062a\u0645\u064a\u0646 \u0648\u0625\u062a\u0627\u062d\u0629 \u0627\u0644\u0641\u0631\u0635\u0629 \u0644\u0647\u0645 \u0644\u0645\u0639\u0627\u064a\u0646\u0629 \u0627\u0644\u0639\u0642\u0627\u0631 \u0639\u0646 \u0643\u062b\u0628.<\/p><p data-sourcepos=\"13:1-13:38\"><strong>\u0641\u0646 \u0627\u0644\u062a\u0641\u0627\u0648\u0636 \u0648\u0625\u063a\u0644\u0627\u0642 \u0627\u0644\u0635\u0641\u0642\u0627\u062a \u0627\u0644\u0639\u0642\u0627\u0631\u064a\u0629<\/strong><\/p><p data-sourcepos=\"15:1-15:510\">\u0645\u0647\u0627\u0631\u0627\u062a \u0627\u0644\u062a\u0641\u0627\u0648\u0636 \u0647\u064a \u062d\u062c\u0631 \u0627\u0644\u0632\u0627\u0648\u064a\u0629 \u0641\u064a \u0639\u0645\u0644\u064a\u0629 \u0627\u0644\u0628\u064a\u0639 \u0627\u0644\u0639\u0642\u0627\u0631\u064a. \u064a\u062c\u0628 \u0639\u0644\u0649 \u0627\u0644\u0628\u0627\u0626\u0639 \u0623\u0648 \u0627\u0644\u0648\u0633\u064a\u0637 \u0627\u0644\u0639\u0642\u0627\u0631\u064a \u0623\u0646 \u064a\u0643\u0648\u0646 \u0645\u0633\u062a\u0645\u0639\u064b\u0627 \u062c\u064a\u062f\u064b\u0627 \u0644\u0641\u0647\u0645 \u0627\u062d\u062a\u064a\u0627\u062c\u0627\u062a \u0648\u0645\u062e\u0627\u0648\u0641 \u0627\u0644\u0637\u0631\u0641 \u0627\u0644\u0622\u062e\u0631\u060c \u0648\u0623\u0646 \u064a\u0643\u0648\u0646 \u0642\u0627\u062f\u0631\u064b\u0627 \u0639\u0644\u0649 \u062a\u0642\u062f\u064a\u0645 \u062d\u062c\u062c \u0645\u0642\u0646\u0639\u0629 \u062a\u0628\u0631\u0632 \u0642\u064a\u0645\u0629 \u0627\u0644\u0639\u0642\u0627\u0631. \u0627\u0644\u0645\u0631\u0648\u0646\u0629 \u0648\u0627\u0644\u0627\u0633\u062a\u0639\u062f\u0627\u062f \u0644\u062a\u0642\u062f\u064a\u0645 \u0628\u0639\u0636 \u0627\u0644\u062a\u0646\u0627\u0632\u0644\u0627\u062a \u0627\u0644\u0645\u062f\u0631\u0648\u0633\u0629 \u064a\u0645\u0643\u0646 \u0623\u0646 \u064a\u0633\u0647\u0645\u0627 \u0641\u064a \u0627\u0644\u062a\u0648\u0635\u0644 \u0625\u0644\u0649 \u0627\u062a\u0641\u0627\u0642 \u064a\u0631\u0636\u064a \u062c\u0645\u064a\u0639 \u0627\u0644\u0623\u0637\u0631\u0627\u0641. \u0625\u0646 \u0645\u0639\u0631\u0641\u0629 \u0645\u062a\u0649 \u062a\u0636\u063a\u0637 \u0648\u0645\u062a\u0649 \u062a\u062a\u0631\u0627\u062c\u0639\u060c \u0648\u0627\u0644\u0642\u062f\u0631\u0629 \u0639\u0644\u0649 \u0628\u0646\u0627\u0621 \u0639\u0644\u0627\u0642\u0629 \u0645\u0646 \u0627\u0644\u062b\u0642\u0629 \u0645\u0639 \u0627\u0644\u0645\u0634\u062a\u0631\u064a \u0627\u0644\u0645\u062d\u062a\u0645\u0644\u060c \u0647\u064a \u0645\u0641\u0627\u062a\u064a\u062d \u0625\u063a\u0644\u0627\u0642 \u0627\u0644\u0635\u0641\u0642\u0629 \u0628\u0646\u062c\u0627\u062d \u0648\u062a\u062d\u0642\u064a\u0642 \u0627\u0644\u0631\u0636\u0627 \u0627\u0644\u0645\u062a\u0628\u0627\u062f\u0644. \u064a\u062a\u0637\u0644\u0628 \u0627\u0644\u0623\u0645\u0631 \u0623\u064a\u0636\u064b\u0627 \u0635\u0628\u0631\u064b\u0627 \u0648\u0645\u062b\u0627\u0628\u0631\u0629\u060c \u0641\u0628\u0639\u0636 \u0627\u0644\u0635\u0641\u0642\u0627\u062a \u0642\u062f \u062a\u0633\u062a\u063a\u0631\u0642 \u0648\u0642\u062a\u064b\u0627 \u0623\u0637\u0648\u0644 \u0645\u0646 \u063a\u064a\u0631\u0647\u0627.<\/p><p data-sourcepos=\"17:1-17:43\"><strong>\u0628\u0646\u0627\u0621 \u0634\u0628\u0643\u0629 \u0639\u0644\u0627\u0642\u0627\u062a \u0642\u0648\u064a\u0629 \u0641\u064a \u0627\u0644\u0642\u0637\u0627\u0639 \u0627\u0644\u0639\u0642\u0627\u0631\u064a<\/strong><\/p><p data-sourcepos=\"19:1-19:509\">\u062a\u0639\u062a\u0628\u0631 \u0634\u0628\u0643\u0629 \u0627\u0644\u0639\u0644\u0627\u0642\u0627\u062a \u0627\u0644\u0642\u0648\u064a\u0629 \u0645\u0646 \u0627\u0644\u0623\u0635\u0648\u0644 \u0627\u0644\u0642\u064a\u0645\u0629 \u0644\u0623\u064a \u0645\u062d\u062a\u0631\u0641 \u0641\u064a \u0645\u062c\u0627\u0644 \u0627\u0644\u0639\u0642\u0627\u0631\u0627\u062a. \u062a\u0634\u0645\u0644 \u0647\u0630\u0647 \u0627\u0644\u0634\u0628\u0643\u0629 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u0633\u0627\u0628\u0642\u064a\u0646 \u0648\u0627\u0644\u062d\u0627\u0644\u064a\u064a\u0646\u060c \u0648\u0627\u0644\u0645\u0633\u062a\u062b\u0645\u0631\u064a\u0646\u060c \u0648\u0627\u0644\u0645\u0637\u0648\u0631\u064a\u0646 \u0627\u0644\u0639\u0642\u0627\u0631\u064a\u064a\u0646\u060c \u0648\u0627\u0644\u0648\u0633\u0637\u0627\u0621 \u0627\u0644\u0622\u062e\u0631\u064a\u0646\u060c \u0648\u0627\u0644\u0645\u062d\u0627\u0645\u064a\u0646\u060c \u0648\u0645\u0633\u0624\u0648\u0644\u064a \u0627\u0644\u0631\u0647\u0646 \u0627\u0644\u0639\u0642\u0627\u0631\u064a. \u0628\u0646\u0627\u0621 \u0647\u0630\u0647 \u0627\u0644\u0639\u0644\u0627\u0642\u0627\u062a \u0648\u0627\u0644\u062d\u0641\u0627\u0638 \u0639\u0644\u064a\u0647\u0627 \u064a\u062a\u0637\u0644\u0628 \u062a\u0648\u0627\u0635\u0644\u064b\u0627 \u0645\u0633\u062a\u0645\u0631\u064b\u0627 \u0648\u062a\u0642\u062f\u064a\u0645 \u0642\u064a\u0645\u0629 \u062d\u0642\u064a\u0642\u064a\u0629 \u0644\u0644\u0623\u0637\u0631\u0627\u0641 \u0627\u0644\u0623\u062e\u0631\u0649. \u064a\u0645\u0643\u0646 \u0644\u0634\u0628\u0643\u0629 \u0639\u0644\u0627\u0642\u0627\u062a \u0648\u0627\u0633\u0639\u0629 \u0623\u0646 \u062a\u0648\u0641\u0631 \u0644\u0643 \u0641\u0631\u0635\u064b\u0627 \u062c\u062f\u064a\u062f\u0629 \u0644\u0644\u0628\u064a\u0639\u060c \u0648\u062a\u0633\u0647\u0644 \u0639\u0644\u064a\u0643 \u0627\u0644\u062d\u0635\u0648\u0644 \u0639\u0644\u0649 \u0645\u0639\u0644\u0648\u0645\u0627\u062a \u0642\u064a\u0645\u0629 \u0639\u0646 \u0627\u0644\u0633\u0648\u0642\u060c \u0648\u062a\u0633\u0627\u0639\u062f\u0643 \u0641\u064a \u062a\u062c\u0627\u0648\u0632 \u0627\u0644\u062a\u062d\u062f\u064a\u0627\u062a \u0627\u0644\u062a\u064a \u0642\u062f \u062a\u0648\u0627\u062c\u0647\u0643. \u0627\u0644\u0645\u0634\u0627\u0631\u0643\u0629 \u0641\u064a \u0627\u0644\u0641\u0639\u0627\u0644\u064a\u0627\u062a \u0648\u0627\u0644\u0645\u0639\u0627\u0631\u0636 \u0627\u0644\u0639\u0642\u0627\u0631\u064a\u0629 \u062a\u0639\u062f \u0648\u0633\u064a\u0644\u0629 \u0645\u0645\u062a\u0627\u0632\u0629 \u0644\u062a\u0648\u0633\u064a\u0639 \u062f\u0627\u0626\u0631\u0629 \u0645\u0639\u0627\u0631\u0641\u0643.<\/p><p data-sourcepos=\"21:1-21:42\"><strong>\u062a\u0637\u0648\u064a\u0631 \u0645\u0647\u0627\u0631\u0627\u062a \u0627\u0644\u062a\u0648\u0627\u0635\u0644 \u0627\u0644\u0641\u0639\u0627\u0644 \u0645\u0639 \u0627\u0644\u0639\u0645\u0644\u0627\u0621<\/strong><\/p><p data-sourcepos=\"23:1-23:475\">\u0627\u0644\u062a\u0648\u0627\u0635\u0644 \u0647\u0648 \u0634\u0631\u064a\u0627\u0646 \u0627\u0644\u062d\u064a\u0627\u0629 \u0641\u064a \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a \u0627\u0644\u0639\u0642\u0627\u0631\u064a\u0629. \u0644\u0627 \u064a\u0642\u062a\u0635\u0631 \u0627\u0644\u0623\u0645\u0631 \u0639\u0644\u0649 \u0646\u0642\u0644 \u0627\u0644\u0645\u0639\u0644\u0648\u0645\u0627\u062a \u0628\u0648\u0636\u0648\u062d\u060c \u0628\u0644 \u064a\u0634\u0645\u0644 \u0623\u064a\u0636\u064b\u0627 \u0627\u0644\u0642\u062f\u0631\u0629 \u0639\u0644\u0649 \u0628\u0646\u0627\u0621 \u062c\u0633\u0648\u0631 \u0645\u0646 \u0627\u0644\u062b\u0642\u0629 \u0648\u0627\u0644\u062a\u0641\u0627\u0647\u0645 \u0645\u0639 \u0627\u0644\u0639\u0645\u0644\u0627\u0621. \u064a\u062c\u0628 \u0623\u0646 \u062a\u0643\u0648\u0646 \u0642\u0627\u062f\u0631\u064b\u0627 \u0639\u0644\u0649 \u0634\u0631\u062d \u0627\u0644\u062a\u0641\u0627\u0635\u064a\u0644 \u0627\u0644\u0645\u0639\u0642\u062f\u0629 \u0628\u0637\u0631\u064a\u0642\u0629 \u0645\u0628\u0633\u0637\u0629\u060c \u0648\u0627\u0644\u0627\u0633\u062a\u0645\u0627\u0639 \u0628\u0641\u0639\u0627\u0644\u064a\u0629 \u0644\u0623\u0633\u0626\u0644\u0629 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0648\u0645\u062e\u0627\u0648\u0641\u0647\u0645\u060c \u0648\u0627\u0644\u0631\u062f \u0639\u0644\u064a\u0647\u0627 \u0628\u0635\u0628\u0631 \u0648\u0627\u062d\u062a\u0631\u0627\u0641\u064a\u0629. \u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0644\u063a\u0629 \u062c\u0633\u062f \u0625\u064a\u062c\u0627\u0628\u064a\u0629\u060c \u0648\u0627\u0644\u062d\u0641\u0627\u0638 \u0639\u0644\u0649 \u0627\u0644\u062a\u0648\u0627\u0635\u0644 \u0627\u0644\u0628\u0635\u0631\u064a\u060c \u0648\u0625\u0638\u0647\u0627\u0631 \u0627\u0644\u062a\u0639\u0627\u0637\u0641 \u0645\u0639 \u0627\u062d\u062a\u064a\u0627\u062c\u0627\u062a \u0627\u0644\u0639\u0645\u064a\u0644\u060c \u0643\u0644\u0647\u0627 \u0639\u0648\u0627\u0645\u0644 \u062a\u0633\u0627\u0647\u0645 \u0641\u064a \u0628\u0646\u0627\u0621 \u0639\u0644\u0627\u0642\u0629 \u0625\u064a\u062c\u0627\u0628\u064a\u0629 \u062a\u0639\u0632\u0632 \u0645\u0646 \u0641\u0631\u0635 \u0625\u062a\u0645\u0627\u0645 \u0627\u0644\u0635\u0641\u0642\u0629. \u062a\u0630\u0643\u0631 \u0623\u0646 \u0643\u0644 \u062a\u0641\u0627\u0639\u0644 \u0647\u0648 \u0641\u0631\u0635\u0629 \u0644\u062a\u0631\u0643 \u0627\u0646\u0637\u0628\u0627\u0639 \u062f\u0627\u0626\u0645.<\/p><p data-sourcepos=\"25:1-25:44\"><strong>\u0623\u0633\u0633 \u0627\u0644\u0642\u064a\u0627\u062f\u0629 \u0627\u0644\u0646\u0627\u062c\u062d\u0629 \u0644\u0641\u0631\u0642 \u0645\u0628\u064a\u0639\u0627\u062a \u0627\u0644\u0639\u0642\u0627\u0631\u0627\u062a<\/strong><\/p><p data-sourcepos=\"27:1-27:445\">\u0644\u0643\u064a \u062a\u0635\u0628\u062d \u0645\u062f\u064a\u0631 \u0645\u0628\u064a\u0639\u0627\u062a \u0646\u0627\u062c\u062d\u064b\u0627\u060c \u064a\u062c\u0628 \u0623\u0646 \u062a\u0645\u062a\u0644\u0643 \u0645\u0632\u064a\u062c\u064b\u0627 \u0645\u0646 \u0627\u0644\u0645\u0647\u0627\u0631\u0627\u062a \u0627\u0644\u0642\u064a\u0627\u062f\u064a\u0629 \u0648\u0627\u0644\u0625\u062f\u0627\u0631\u064a\u0629. \u064a\u0628\u062f\u0623 \u0627\u0644\u0623\u0645\u0631 \u0628\u0648\u0636\u0639 \u0631\u0624\u064a\u0629 \u0648\u0627\u0636\u062d\u0629 \u0648\u0623\u0647\u062f\u0627\u0641 \u0637\u0645\u0648\u062d\u0629 \u0648\u0642\u0627\u0628\u0644\u0629 \u0644\u0644\u062a\u062d\u0642\u064a\u0642 \u0644\u0644\u0641\u0631\u064a\u0642. \u064a\u062c\u0628 \u0623\u0646 \u062a\u0643\u0648\u0646 \u0642\u062f\u0648\u0629 \u062d\u0633\u0646\u0629\u060c \u062a\u064f\u0644\u0647\u0645 \u0641\u0631\u064a\u0642\u0643 \u0648\u062a\u062d\u0641\u0632\u0647\u0645 \u0639\u0644\u0649 \u062a\u0642\u062f\u064a\u0645 \u0623\u0641\u0636\u0644 \u0645\u0627 \u0644\u062f\u064a\u0647\u0645. \u062a\u0648\u0641\u064a\u0631 \u0627\u0644\u062a\u062f\u0631\u064a\u0628 \u0648\u0627\u0644\u062a\u0637\u0648\u064a\u0631 \u0627\u0644\u0645\u0633\u062a\u0645\u0631 \u0644\u0623\u0639\u0636\u0627\u0621 \u0627\u0644\u0641\u0631\u064a\u0642\u060c \u0648\u062a\u0632\u0648\u064a\u062f\u0647\u0645 \u0628\u0627\u0644\u0623\u062f\u0648\u0627\u062a \u0648\u0627\u0644\u0645\u0648\u0627\u0631\u062f \u0627\u0644\u0644\u0627\u0632\u0645\u0629\u060c \u0623\u0645\u0631 \u0628\u0627\u0644\u063a \u0627\u0644\u0623\u0647\u0645\u064a\u0629 \u0644\u0631\u0641\u0639 \u0645\u0633\u062a\u0648\u0649 \u0623\u062f\u0627\u0626\u0647\u0645. \u0625\u0646 \u0627\u0644\u0642\u0627\u0626\u062f \u0627\u0644\u0646\u0627\u062c\u062d \u0647\u0648 \u0627\u0644\u0630\u064a \u064a\u0633\u062a\u0637\u064a\u0639 \u0627\u0643\u062a\u0634\u0627\u0641 \u0646\u0642\u0627\u0637 \u0627\u0644\u0642\u0648\u0629 \u0644\u062f\u0649 \u0643\u0644 \u0641\u0631\u062f \u0641\u064a \u0641\u0631\u064a\u0642\u0647 \u0648\u062a\u0648\u0638\u064a\u0641\u0647\u0627 \u0628\u0627\u0644\u0634\u0643\u0644 \u0627\u0644\u0623\u0645\u062b\u0644 \u0644\u062a\u062d\u0642\u064a\u0642 \u0627\u0644\u0646\u062c\u0627\u062d \u0627\u0644\u062c\u0645\u0627\u0639\u064a.<\/p><p data-sourcepos=\"29:1-29:34\"><strong>\u0628\u0646\u0627\u0621 \u062b\u0642\u0627\u0641\u0629 \u0641\u0631\u064a\u0642 \u0625\u064a\u062c\u0627\u0628\u064a\u0629 \u0648\u0645\u062d\u0641\u0632\u0629<\/strong><\/p><p data-sourcepos=\"31:1-31:452\">\u062a\u0644\u0639\u0628 \u062b\u0642\u0627\u0641\u0629 \u0627\u0644\u0641\u0631\u064a\u0642 \u062f\u0648\u0631\u064b\u0627 \u062d\u0627\u0633\u0645\u064b\u0627 \u0641\u064a \u0623\u062f\u0627\u0621 \u0641\u0631\u064a\u0642 \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a. \u0643\u0645\u062f\u064a\u0631\u060c \u062a\u0642\u0639 \u0639\u0644\u0649 \u0639\u0627\u062a\u0642\u0643 \u0645\u0633\u0624\u0648\u0644\u064a\u0629 \u0628\u0646\u0627\u0621 \u0628\u064a\u0626\u0629 \u0639\u0645\u0644 \u0625\u064a\u062c\u0627\u0628\u064a\u0629 \u0648\u062f\u0627\u0639\u0645\u0629 \u064a\u0634\u0639\u0631 \u0641\u064a\u0647\u0627 \u0627\u0644\u062c\u0645\u064a\u0639 \u0628\u0627\u0644\u062a\u0642\u062f\u064a\u0631 \u0648\u0627\u0644\u0627\u062d\u062a\u0631\u0627\u0645. \u062a\u0634\u062c\u064a\u0639 \u0627\u0644\u062a\u0639\u0627\u0648\u0646 \u0648\u062a\u0628\u0627\u062f\u0644 \u0627\u0644\u062e\u0628\u0631\u0627\u062a \u0628\u064a\u0646 \u0623\u0639\u0636\u0627\u0621 \u0627\u0644\u0641\u0631\u064a\u0642\u060c \u0648\u0627\u0644\u0627\u062d\u062a\u0641\u0627\u0644 \u0628\u0627\u0644\u0646\u062c\u0627\u062d\u0627\u062a \u0627\u0644\u0641\u0631\u062f\u064a\u0629 \u0648\u0627\u0644\u062c\u0645\u0627\u0639\u064a\u0629\u060c \u064a\u0633\u0627\u0647\u0645 \u0641\u064a \u0631\u0641\u0639 \u0627\u0644\u0631\u0648\u062d \u0627\u0644\u0645\u0639\u0646\u0648\u064a\u0629 \u0648\u0632\u064a\u0627\u062f\u0629 \u0627\u0644\u0648\u0644\u0627\u0621. \u064a\u062c\u0628 \u0623\u064a\u0636\u064b\u0627 \u0627\u0644\u062a\u0639\u0627\u0645\u0644 \u0645\u0639 \u0627\u0644\u062a\u062d\u062f\u064a\u0627\u062a \u0648\u0627\u0644\u0635\u0631\u0627\u0639\u0627\u062a \u0628\u0634\u0643\u0644 \u0628\u0646\u0627\u0621 \u0648\u0633\u0631\u064a\u0639\u060c \u0648\u062a\u0648\u0641\u064a\u0631 \u0642\u0646\u0648\u0627\u062a \u0627\u062a\u0635\u0627\u0644 \u0645\u0641\u062a\u0648\u062d\u0629 \u062a\u062a\u064a\u062d \u0644\u0623\u0639\u0636\u0627\u0621 \u0627\u0644\u0641\u0631\u064a\u0642 \u0627\u0644\u062a\u0639\u0628\u064a\u0631 \u0639\u0646 \u0622\u0631\u0627\u0626\u0647\u0645 \u0648\u0645\u0642\u062a\u0631\u062d\u0627\u062a\u0647\u0645 \u0628\u062d\u0631\u064a\u0629. \u0627\u0644\u0641\u0631\u064a\u0642 \u0627\u0644\u0633\u0639\u064a\u062f \u0648\u0627\u0644\u0645\u062a\u062d\u0641\u0632 \u0647\u0648 \u0641\u0631\u064a\u0642 \u0645\u0646\u062a\u062c.<\/p><p data-sourcepos=\"33:1-33:40\"><strong>\u0648\u0636\u0639 \u0623\u0647\u062f\u0627\u0641 \u0645\u0628\u064a\u0639\u0627\u062a \u0648\u0627\u0642\u0639\u064a\u0629 \u0648\u062a\u062a\u0628\u0639 \u0627\u0644\u0623\u062f\u0627\u0621<\/strong><\/p><p data-sourcepos=\"35:1-35:465\">\u062a\u062d\u062f\u064a\u062f \u0623\u0647\u062f\u0627\u0641 \u0645\u0628\u064a\u0639\u0627\u062a \u0648\u0627\u0636\u062d\u0629 \u0648\u0642\u0627\u0628\u0644\u0629 \u0644\u0644\u0642\u064a\u0627\u0633 \u0647\u0648 \u0623\u0633\u0627\u0633 \u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0623\u062f\u0627\u0621 \u0627\u0644\u0641\u0639\u0627\u0644. \u064a\u062c\u0628 \u0623\u0646 \u062a\u0643\u0648\u0646 \u0647\u0630\u0647 \u0627\u0644\u0623\u0647\u062f\u0627\u0641 \u0648\u0627\u0642\u0639\u064a\u0629\u060c \u062a\u0623\u062e\u0630 \u0641\u064a \u0627\u0644\u0627\u0639\u062a\u0628\u0627\u0631 \u0638\u0631\u0648\u0641 \u0627\u0644\u0633\u0648\u0642 \u0648\u0642\u062f\u0631\u0627\u062a \u0627\u0644\u0641\u0631\u064a\u0642\u060c \u0648\u0641\u064a \u0646\u0641\u0633 \u0627\u0644\u0648\u0642\u062a \u062a\u0645\u062b\u0644 \u062a\u062d\u062f\u064a\u064b\u0627 \u064a\u062d\u0641\u0632 \u0639\u0644\u0649 \u0627\u0644\u0646\u0645\u0648. \u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0645\u0624\u0634\u0631\u0627\u062a \u0627\u0644\u0623\u062f\u0627\u0621 \u0627\u0644\u0631\u0626\u064a\u0633\u064a\u0629 (KPIs) \u0645\u062b\u0644 \u0639\u062f\u062f \u0627\u0644\u0635\u0641\u0642\u0627\u062a \u0627\u0644\u0645\u063a\u0644\u0642\u0629\u060c \u0645\u062a\u0648\u0633\u0637 \u0642\u064a\u0645\u0629 \u0627\u0644\u0635\u0641\u0642\u0629\u060c \u0648\u0645\u0639\u062f\u0644 \u0627\u0644\u062a\u062d\u0648\u064a\u0644\u060c \u064a\u0633\u0627\u0639\u062f \u0641\u064a \u062a\u062a\u0628\u0639 \u0627\u0644\u062a\u0642\u062f\u0645 \u0646\u062d\u0648 \u062a\u062d\u0642\u064a\u0642 \u0627\u0644\u0623\u0647\u062f\u0627\u0641 \u0628\u0634\u0643\u0644 \u0645\u0646\u062a\u0638\u0645. \u062a\u0648\u0641\u064a\u0631 \u0627\u0644\u062a\u063a\u0630\u064a\u0629 \u0627\u0644\u0631\u0627\u062c\u0639\u0629 \u0627\u0644\u0645\u0633\u062a\u0645\u0631\u0629 \u0644\u0623\u0639\u0636\u0627\u0621 \u0627\u0644\u0641\u0631\u064a\u0642 \u062d\u0648\u0644 \u0623\u062f\u0627\u0626\u0647\u0645\u060c \u0648\u062a\u062d\u062f\u064a\u062f \u0646\u0642\u0627\u0637 \u0627\u0644\u0642\u0648\u0629 \u0648\u0645\u062c\u0627\u0644\u0627\u062a \u0627\u0644\u062a\u062d\u0633\u064a\u0646\u060c \u0623\u0645\u0631 \u0636\u0631\u0648\u0631\u064a \u0644\u062a\u0648\u062c\u064a\u0647\u0647\u0645 \u0648\u0645\u0633\u0627\u0639\u062f\u062a\u0647\u0645 \u0639\u0644\u0649 \u0627\u0644\u062a\u0637\u0648\u0631.<\/p><p data-sourcepos=\"37:1-37:42\"><strong>\u0622\u0644\u064a\u0627\u062a \u062a\u0642\u064a\u064a\u0645 \u0623\u062f\u0627\u0621 \u0641\u0631\u064a\u0642 \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a \u0628\u0641\u0639\u0627\u0644\u064a\u0629<\/strong><\/p><p data-sourcepos=\"39:1-39:480\">\u062a\u0642\u064a\u064a\u0645 \u0623\u062f\u0627\u0621 \u0641\u0631\u064a\u0642 \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a \u064a\u062c\u0628 \u0623\u0646 \u064a\u0643\u0648\u0646 \u0639\u0645\u0644\u064a\u0629 \u0634\u0627\u0645\u0644\u0629 \u0648\u0645\u0648\u0636\u0648\u0639\u064a\u0629\u060c \u0644\u0627 \u062a\u0642\u062a\u0635\u0631 \u0641\u0642\u0637 \u0639\u0644\u0649 \u0627\u0644\u0623\u0631\u0642\u0627\u0645 \u0627\u0644\u0646\u0647\u0627\u0626\u064a\u0629. \u064a\u0646\u0628\u063a\u064a \u0623\u0646 \u064a\u0634\u0645\u0644 \u0627\u0644\u062a\u0642\u064a\u064a\u0645 \u062c\u0648\u0627\u0646\u0628 \u0645\u062a\u0639\u062f\u062f\u0629 \u0645\u062b\u0644 \u062c\u0648\u062f\u0629 \u0627\u0644\u062a\u0641\u0627\u0639\u0644 \u0645\u0639 \u0627\u0644\u0639\u0645\u0644\u0627\u0621\u060c \u0648\u0627\u0644\u0642\u062f\u0631\u0629 \u0639\u0644\u0649 \u0628\u0646\u0627\u0621 \u0627\u0644\u0639\u0644\u0627\u0642\u0627\u062a\u060c \u0648\u0627\u0644\u0645\u0639\u0631\u0641\u0629 \u0628\u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a \u0648\u0627\u0644\u0633\u0648\u0642\u060c \u0648\u0627\u0644\u0627\u0644\u062a\u0632\u0627\u0645 \u0628\u0627\u0644\u0639\u0645\u0644\u064a\u0627\u062a \u0648\u0627\u0644\u0625\u062c\u0631\u0627\u0621\u0627\u062a \u0627\u0644\u0645\u062a\u0628\u0639\u0629. \u064a\u0645\u0643\u0646 \u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0645\u0632\u064a\u062c \u0645\u0646 \u0627\u0644\u062a\u0642\u064a\u064a\u0645 \u0627\u0644\u0643\u0645\u064a (\u0645\u062b\u0644 \u062a\u062d\u0642\u064a\u0642 \u0627\u0644\u062d\u0635\u0635 \u0627\u0644\u0628\u064a\u0639\u064a\u0629) \u0648\u0627\u0644\u062a\u0642\u064a\u064a\u0645 \u0627\u0644\u0646\u0648\u0639\u064a (\u0645\u062b\u0644 \u0645\u0644\u0627\u062d\u0638\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0648\u062c\u0648\u062f\u0629 \u0627\u0644\u0639\u0631\u0648\u0636 \u0627\u0644\u062a\u0642\u062f\u064a\u0645\u064a\u0629). \u0639\u0642\u062f \u0627\u062c\u062a\u0645\u0627\u0639\u0627\u062a \u062a\u0642\u064a\u064a\u0645 \u062f\u0648\u0631\u064a\u0629 \u0641\u0631\u062f\u064a\u0629 \u0645\u0639 \u0643\u0644 \u0639\u0636\u0648 \u0641\u064a \u0627\u0644\u0641\u0631\u064a\u0642 \u0644\u0645\u0646\u0627\u0642\u0634\u0629 \u0623\u062f\u0627\u0626\u0647 \u0648\u062a\u062d\u062f\u064a\u062f \u062e\u0637\u0637 \u062a\u0637\u0648\u064a\u0631 \u0634\u062e\u0635\u064a\u0629 \u064a\u0639\u062f \u0623\u0645\u0631\u064b\u0627 \u062d\u064a\u0648\u064a\u064b\u0627.<\/p><p data-sourcepos=\"41:1-41:41\"><strong>\u062a\u0637\u0648\u064a\u0631 \u0648\u062a\u062f\u0631\u064a\u0628 \u0641\u0631\u064a\u0642 \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a \u0628\u0634\u0643\u0644 \u0645\u0633\u062a\u0645\u0631<\/strong><\/p><p data-sourcepos=\"43:1-43:509\">\u0627\u0644\u0627\u0633\u062a\u062b\u0645\u0627\u0631 \u0641\u064a \u062a\u0637\u0648\u064a\u0631 \u0648\u062a\u062f\u0631\u064a\u0628 \u0641\u0631\u064a\u0642 \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a \u0647\u0648 \u0627\u0633\u062a\u062b\u0645\u0627\u0631 \u0641\u064a \u0646\u062c\u0627\u062d \u0627\u0644\u0634\u0631\u0643\u0629 \u0639\u0644\u0649 \u0627\u0644\u0645\u062f\u0649 \u0627\u0644\u0637\u0648\u064a\u0644. \u064a\u062c\u0628 \u0623\u0646 \u064a\u0634\u0645\u0644 \u0627\u0644\u062a\u062f\u0631\u064a\u0628 \u062c\u0648\u0627\u0646\u0628 \u0645\u062a\u0646\u0648\u0639\u0629 \u0645\u062b\u0644 \u0623\u062d\u062f\u062b \u062a\u0642\u0646\u064a\u0627\u062a \u0627\u0644\u0628\u064a\u0639\u060c \u0648\u0627\u0644\u062a\u0641\u0627\u0648\u0636\u060c \u0648\u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u0631\u0642\u0645\u064a\u060c \u0628\u0627\u0644\u0625\u0636\u0627\u0641\u0629 \u0625\u0644\u0649 \u062a\u0639\u0645\u064a\u0642 \u0627\u0644\u0645\u0639\u0631\u0641\u0629 \u0628\u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a \u0627\u0644\u0639\u0642\u0627\u0631\u064a\u0629 \u0648\u0627\u0644\u0642\u0648\u0627\u0646\u064a\u0646 \u0648\u0627\u0644\u0644\u0648\u0627\u0626\u062d \u0627\u0644\u0645\u0646\u0638\u0645\u0629 \u0644\u0644\u0633\u0648\u0642. \u062a\u0648\u0641\u064a\u0631 \u0641\u0631\u0635 \u0644\u0644\u062a\u0639\u0644\u0645 \u0627\u0644\u0645\u0633\u062a\u0645\u0631\u060c \u0633\u0648\u0627\u0621 \u0645\u0646 \u062e\u0644\u0627\u0644 \u0648\u0631\u0634 \u0627\u0644\u0639\u0645\u0644 \u0627\u0644\u062f\u0627\u062e\u0644\u064a\u0629\u060c \u0623\u0648 \u0627\u0644\u062f\u0648\u0631\u0627\u062a \u0627\u0644\u062a\u062f\u0631\u064a\u0628\u064a\u0629 \u0627\u0644\u062e\u0627\u0631\u062c\u064a\u0629\u060c \u0623\u0648 \u062d\u062a\u0649 \u062a\u0648\u062c\u064a\u0647 \u0627\u0644\u0623\u0641\u0631\u0627\u062f \u0627\u0644\u0623\u0643\u062b\u0631 \u062e\u0628\u0631\u0629 \u0644\u0644\u0623\u0639\u0636\u0627\u0621 \u0627\u0644\u062c\u062f\u062f\u060c \u064a\u0633\u0627\u0647\u0645 \u0641\u064a \u0628\u0646\u0627\u0621 \u0641\u0631\u064a\u0642 \u0645\u0628\u064a\u0639\u0627\u062a \u0643\u0641\u0621 \u0648\u0645\u0648\u0627\u0643\u0628 \u0644\u0623\u062d\u062f\u062b \u0627\u0644\u062a\u0637\u0648\u0631\u0627\u062a \u0641\u064a \u0627\u0644\u0645\u062c\u0627\u0644. \u0647\u0630\u0627 \u0627\u0644\u062a\u0637\u0648\u064a\u0631 \u0627\u0644\u0645\u0633\u062a\u0645\u0631 \u064a\u0639\u0632\u0632 \u062b\u0642\u0629 \u0627\u0644\u0641\u0631\u064a\u0642 \u0648\u064a\u0631\u0641\u0639 \u0645\u0646 \u0645\u0633\u062a\u0648\u0649 \u0627\u062d\u062a\u0631\u0627\u0641\u064a\u062a\u0647.<\/p><p data-sourcepos=\"45:1-45:47\"><strong>\u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0648\u0642\u062a \u0648\u062a\u062d\u062f\u064a\u062f \u0627\u0644\u0623\u0648\u0644\u0648\u064a\u0627\u062a \u0644\u0645\u062f\u064a\u0631 \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a<\/strong><\/p><p data-sourcepos=\"47:1-47:501\">\u064a\u0648\u0627\u062c\u0647 \u0645\u062f\u064a\u0631\u0648 \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a \u0627\u0644\u0639\u062f\u064a\u062f \u0645\u0646 \u0627\u0644\u0645\u0647\u0627\u0645 \u0648\u0627\u0644\u0645\u0633\u0624\u0648\u0644\u064a\u0627\u062a \u0627\u0644\u062a\u064a \u062a\u062a\u0637\u0644\u0628 \u0645\u0647\u0627\u0631\u0627\u062a \u0645\u0645\u062a\u0627\u0632\u0629 \u0641\u064a \u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0648\u0642\u062a \u0648\u062a\u062d\u062f\u064a\u062f \u0627\u0644\u0623\u0648\u0644\u0648\u064a\u0627\u062a. \u064a\u062c\u0628 \u0639\u0644\u0649 \u0627\u0644\u0645\u062f\u064a\u0631 \u062a\u062e\u0635\u064a\u0635 \u0648\u0642\u062a\u0647 \u0628\u0641\u0639\u0627\u0644\u064a\u0629 \u0628\u064a\u0646 \u0627\u0644\u062a\u062e\u0637\u064a\u0637 \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u060c \u0648\u0645\u062a\u0627\u0628\u0639\u0629 \u0623\u062f\u0627\u0621 \u0627\u0644\u0641\u0631\u064a\u0642\u060c \u0648\u062a\u0642\u062f\u064a\u0645 \u0627\u0644\u062f\u0639\u0645 \u0648\u0627\u0644\u062a\u0648\u062c\u064a\u0647\u060c \u0648\u062d\u0644 \u0627\u0644\u0645\u0634\u0643\u0644\u0627\u062a\u060c \u0648\u0627\u0644\u062a\u0648\u0627\u0635\u0644 \u0645\u0639 \u0627\u0644\u0625\u062f\u0627\u0631\u0627\u062a \u0627\u0644\u0623\u062e\u0631\u0649 \u0648\u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u0631\u0626\u064a\u0633\u064a\u064a\u0646. \u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0623\u062f\u0648\u0627\u062a \u0648\u062a\u0642\u0646\u064a\u0627\u062a \u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0648\u0642\u062a\u060c \u0645\u062b\u0644 \u0642\u0648\u0627\u0626\u0645 \u0627\u0644\u0645\u0647\u0627\u0645 \u0648\u062a\u062d\u062f\u064a\u062f \u0627\u0644\u0645\u0648\u0627\u0639\u064a\u062f \u0627\u0644\u0646\u0647\u0627\u0626\u064a\u0629\u060c \u064a\u0645\u0643\u0646 \u0623\u0646 \u064a\u0633\u0627\u0639\u062f \u0641\u064a \u062a\u0646\u0638\u064a\u0645 \u0627\u0644\u0639\u0645\u0644 \u0648\u0632\u064a\u0627\u062f\u0629 \u0627\u0644\u0625\u0646\u062a\u0627\u062c\u064a\u0629. \u0627\u0644\u0642\u062f\u0631\u0629 \u0639\u0644\u0649 \u062a\u0641\u0648\u064a\u0636 \u0628\u0639\u0636 \u0627\u0644\u0645\u0647\u0627\u0645 \u0628\u0634\u0643\u0644 \u0645\u0646\u0627\u0633\u0628 \u0644\u0623\u0639\u0636\u0627\u0621 \u0627\u0644\u0641\u0631\u064a\u0642 \u0627\u0644\u0645\u0624\u0647\u0644\u064a\u0646 \u062a\u0633\u0627\u0647\u0645 \u0623\u064a\u0636\u064b\u0627 \u0641\u064a \u062a\u062e\u0641\u064a\u0641 \u0627\u0644\u0639\u0628\u0621 \u0648\u062a\u0645\u0643\u064a\u0646 \u0627\u0644\u0641\u0631\u064a\u0642.<br \/><br \/><\/p><p data-sourcepos=\"49:1-49:9\"><span style=\"text-decoration: underline;\"><strong>\u062e\u0627\u062a\u0645\u0629<\/strong><\/span><\/p><p data-sourcepos=\"51:1-51:478\">\u0625\u0646 \u0627\u0644\u0646\u062c\u0627\u062d \u0641\u064a \u0639\u0627\u0644\u0645 \u0645\u0628\u064a\u0639\u0627\u062a \u0627\u0644\u0639\u0642\u0627\u0631\u0627\u062a \u0648\u0625\u062f\u0627\u0631\u062a\u0647\u0627 \u064a\u062a\u0637\u0644\u0628 \u0634\u063a\u0641\u064b\u0627 \u062d\u0642\u064a\u0642\u064a\u064b\u0627 \u0628\u0627\u0644\u0642\u0637\u0627\u0639\u060c \u0648\u0627\u0644\u062a\u0632\u0627\u0645\u064b\u0627 \u0628\u0627\u0644\u062a\u0639\u0644\u0645 \u0627\u0644\u0645\u0633\u062a\u0645\u0631\u060c \u0648\u0642\u062f\u0631\u0629 \u0639\u0644\u0649 \u0627\u0644\u062a\u0643\u064a\u0641 \u0645\u0639 \u0627\u0644\u062a\u063a\u064a\u0631\u0627\u062a. \u0645\u0646 \u062e\u0644\u0627\u0644 \u0641\u0647\u0645 \u0639\u0645\u064a\u0642 \u0644\u0644\u0633\u0648\u0642\u060c \u0648\u062a\u0637\u0628\u064a\u0642 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a \u062a\u0633\u0648\u064a\u0642 \u0645\u0628\u062a\u0643\u0631\u0629\u060c \u0648\u0635\u0642\u0644 \u0645\u0647\u0627\u0631\u0627\u062a \u0627\u0644\u062a\u0641\u0627\u0648\u0636 \u0648\u0627\u0644\u062a\u0648\u0627\u0635\u0644\u060c \u064a\u0645\u0643\u0646 \u062a\u062d\u0642\u064a\u0642 \u0646\u062a\u0627\u0626\u062c \u0645\u0628\u064a\u0639\u0627\u062a \u0645\u062a\u0645\u064a\u0632\u0629. \u0648\u0639\u0644\u0649 \u0635\u0639\u064a\u062f \u0627\u0644\u0642\u064a\u0627\u062f\u0629\u060c \u0641\u0625\u0646 \u0628\u0646\u0627\u0621 \u0641\u0631\u064a\u0642 \u0642\u0648\u064a \u0648\u0645\u062a\u062d\u0641\u0632\u060c \u0648\u0648\u0636\u0639 \u0623\u0647\u062f\u0627\u0641 \u0648\u0627\u0636\u062d\u0629\u060c \u0648\u062a\u0642\u064a\u064a\u0645 \u0627\u0644\u0623\u062f\u0627\u0621 \u0628\u0625\u0646\u0635\u0627\u0641\u060c \u0648\u062a\u0648\u0641\u064a\u0631 \u0627\u0644\u062f\u0639\u0645 \u0648\u0627\u0644\u062a\u0637\u0648\u064a\u0631 \u0627\u0644\u0644\u0627\u0632\u0645\u060c \u0647\u064a \u0627\u0644\u0631\u0643\u0627\u0626\u0632 \u0627\u0644\u0623\u0633\u0627\u0633\u064a\u0629 \u0644\u062a\u062d\u0642\u064a\u0642 \u0627\u0644\u062a\u0645\u064a\u0632 \u0627\u0644\u0645\u0633\u062a\u062f\u0627\u0645 \u0648\u0627\u0644\u0648\u0635\u0648\u0644 \u0628\u0627\u0644\u0634\u0631\u0643\u0629 \u0625\u0644\u0649 \u0622\u0641\u0627\u0642 \u062c\u062f\u064a\u062f\u0629 \u0645\u0646 \u0627\u0644\u0646\u062c\u0627\u062d \u0641\u064a \u0647\u0630\u0627 \u0627\u0644\u0645\u062c\u0627\u0644 \u0627\u0644\u062d\u064a\u0648\u064a \u0648\u0627\u0644\u062a\u0646\u0627\u0641\u0633\u064a.<br \/><br \/><\/p><p data-sourcepos=\"53:1-53:67\"><strong>\/\/ \u0623\u0641\u0636\u0644 10 \u0643\u062a\u0628 \u0623\u0645\u0631\u064a\u0643\u064a\u0629 \u0648\u0639\u0631\u0628\u064a\u0629 \u0641\u064a \u0645\u062c\u0627\u0644 \u0628\u064a\u0639 \u0627\u0644\u0639\u0642\u0627\u0631\u0627\u062a \u0648\u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a<\/strong><\/p><p data-sourcepos=\"55:1-55:16\"><strong>## \u0643\u062a\u0628 \u0623\u0645\u0631\u064a\u0643\u064a\u0629:<\/strong><\/p><ol data-sourcepos=\"57:1-62:0\"><li data-sourcepos=\"57:1-57:258\"><strong>&#8220;The Millionaire Real Estate Agent&#8221; by Gary Keller, Dave Jenks, and Jay Papasan (\u0627\u0644\u0648\u0643\u064a\u0644 \u0627\u0644\u0639\u0642\u0627\u0631\u064a \u0627\u0644\u0645\u0644\u064a\u0648\u0646\u064a\u0631):<\/strong> \u064a\u0642\u062f\u0645 \u0627\u0644\u0643\u062a\u0627\u0628 \u0646\u0645\u0627\u0630\u062c \u0648\u0623\u0646\u0638\u0645\u0629 \u0645\u062b\u0628\u062a\u0629 \u0644\u062a\u062d\u0642\u064a\u0642 \u0646\u062c\u0627\u062d \u0643\u0628\u064a\u0631 \u0641\u064a \u0645\u062c\u0627\u0644 \u0627\u0644\u0648\u0633\u0627\u0637\u0629 \u0627\u0644\u0639\u0642\u0627\u0631\u064a\u0629\u060c \u0645\u0639 \u0627\u0644\u062a\u0631\u0643\u064a\u0632 \u0639\u0644\u0649 \u0628\u0646\u0627\u0621 \u0627\u0644\u0623\u0639\u0645\u0627\u0644 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0628\u062f\u0644\u0627\u064b \u0645\u0646 \u0645\u062c\u0631\u062f \u0627\u0644\u062d\u0635\u0648\u0644 \u0639\u0644\u0649 \u0648\u0638\u064a\u0641\u0629.<\/li><li data-sourcepos=\"58:1-58:229\"><strong>&#8220;SPIN Selling&#8221; by Neil Rackham (\u0627\u0644\u0628\u064a\u0639 \u0628\u0646\u0645\u0648\u0630\u062c \u0633\u0628\u064a\u0646):<\/strong> \u0639\u0644\u0649 \u0627\u0644\u0631\u063a\u0645 \u0645\u0646 \u0623\u0646\u0647 \u0644\u064a\u0633 \u0645\u062e\u0635\u0635\u064b\u0627 \u0644\u0644\u0639\u0642\u0627\u0631\u0627\u062a \u0641\u0642\u0637\u060c \u0625\u0644\u0627 \u0623\u0646 \u0647\u0630\u0627 \u0627\u0644\u0643\u062a\u0627\u0628 \u064a\u0642\u062f\u0645 \u0645\u0646\u0647\u062c\u064a\u0629 \u0642\u0648\u064a\u0629 \u0644\u0637\u0631\u062d \u0627\u0644\u0623\u0633\u0626\u0644\u0629 \u0648\u0641\u0647\u0645 \u0627\u062d\u062a\u064a\u0627\u062c\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u0643\u0628\u0627\u0631\u060c \u0648\u0647\u0648 \u0623\u0645\u0631 \u0628\u0627\u0644\u063a \u0627\u0644\u0623\u0647\u0645\u064a\u0629 \u0641\u064a \u0627\u0644\u0635\u0641\u0642\u0627\u062a \u0627\u0644\u0639\u0642\u0627\u0631\u064a\u0629 \u0627\u0644\u0643\u0628\u064a\u0631\u0629.<\/li><li data-sourcepos=\"59:1-59:205\"><strong>&#8220;The Challenger Sale&#8221; by Matthew Dixon and Brent Adamson (\u0628\u0627\u0626\u0639 \u0627\u0644\u062a\u062d\u062f\u064a):<\/strong> \u064a\u0648\u0636\u062d \u0647\u0630\u0627 \u0627\u0644\u0643\u062a\u0627\u0628 \u0643\u064a\u0641 \u0623\u0646 \u0623\u0641\u0636\u0644 \u0645\u0646\u062f\u0648\u0628\u064a \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a \u064a\u062a\u062d\u062f\u0648\u0646 \u0627\u0641\u062a\u0631\u0627\u0636\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0648\u064a\u0642\u062f\u0645\u0648\u0646 \u0631\u0624\u0649 \u062c\u062f\u064a\u062f\u0629\u060c \u0648\u0647\u0648 \u0646\u0647\u062c \u0641\u0639\u0627\u0644 \u0641\u064a \u0633\u0648\u0642 \u0627\u0644\u0639\u0642\u0627\u0631\u0627\u062a \u0627\u0644\u062a\u0646\u0627\u0641\u0633\u064a.<\/li><li data-sourcepos=\"60:1-60:213\"><strong>&#8220;Secrets of Closing the Sale&#8221; by Zig Ziglar (\u0623\u0633\u0631\u0627\u0631 \u0625\u063a\u0644\u0627\u0642 \u0627\u0644\u0635\u0641\u0642\u0629):<\/strong> \u064a\u0639\u062a\u0628\u0631 \u0645\u0646 \u0627\u0644\u0643\u062a\u0628 \u0627\u0644\u0643\u0644\u0627\u0633\u064a\u0643\u064a\u0629 \u0641\u064a \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a\u060c \u0648\u064a\u0642\u062f\u0645 \u0645\u0626\u0627\u062a \u0627\u0644\u0646\u0635\u0627\u0626\u062d \u0648\u0627\u0644\u062a\u0642\u0646\u064a\u0627\u062a \u0644\u0625\u063a\u0644\u0627\u0642 \u0627\u0644\u0635\u0641\u0642\u0627\u062a \u0628\u0641\u0639\u0627\u0644\u064a\u0629 \u0648\u0627\u062d\u062a\u0631\u0627\u0641\u064a\u0629\u060c \u0645\u0639 \u0627\u0644\u062a\u0631\u0643\u064a\u0632 \u0639\u0644\u0649 \u0623\u0647\u0645\u064a\u0629 \u0627\u0644\u0645\u0648\u0642\u0641 \u0627\u0644\u0625\u064a\u062c\u0627\u0628\u064a.<\/li><li data-sourcepos=\"61:1-62:0\"><strong>&#8220;Never Split the Difference: Negotiating As If Your Life Depended On It&#8221; by Chris Voss (\u0644\u0627 \u062a\u0642\u0633\u0645 \u0627\u0644\u0641\u0631\u0642 \u0623\u0628\u062f\u064b\u0627: \u062a\u0641\u0627\u0648\u0636 \u0643\u0645\u0627 \u0644\u0648 \u0643\u0627\u0646\u062a \u062d\u064a\u0627\u062a\u0643 \u062a\u0639\u062a\u0645\u062f \u0639\u0644\u0649 \u0630\u0644\u0643):<\/strong> \u064a\u0642\u062f\u0645 \u0645\u0641\u0627\u0648\u0636 \u0633\u0627\u0628\u0642 \u0641\u064a \u0645\u0643\u062a\u0628 \u0627\u0644\u062a\u062d\u0642\u064a\u0642\u0627\u062a \u0627\u0644\u0641\u064a\u062f\u0631\u0627\u0644\u064a \u062a\u0642\u0646\u064a\u0627\u062a \u062a\u0641\u0627\u0648\u0636 \u0645\u064a\u062f\u0627\u0646\u064a\u0629 \u064a\u0645\u0643\u0646 \u062a\u0637\u0628\u064a\u0642\u0647\u0627 \u0628\u0641\u0639\u0627\u0644\u064a\u0629 \u0641\u064a \u0627\u0644\u0645\u0641\u0627\u0648\u0636\u0627\u062a \u0627\u0644\u0639\u0642\u0627\u0631\u064a\u0629 \u0627\u0644\u0645\u0639\u0642\u062f\u0629.<br \/><br \/><\/li><\/ol><p data-sourcepos=\"63:1-63:14\"><strong>## \u0643\u062a\u0628 \u0639\u0631\u0628\u064a\u0629:<\/strong><\/p><ol start=\"6\" data-sourcepos=\"65:1-70:0\"><li data-sourcepos=\"65:1-65:367\"><strong>&#8220;\u0641\u0646 \u0627\u0644\u0628\u064a\u0639 \u0627\u0644\u0639\u0642\u0627\u0631\u064a&#8221; (\u0639\u0646\u0648\u0627\u0646 \u0627\u0641\u062a\u0631\u0627\u0636\u064a \u0644\u0643\u062a\u0627\u0628 \u0639\u0631\u0628\u064a \u0634\u0627\u0645\u0644):<\/strong> \u064a\u0631\u0643\u0632 \u0647\u0630\u0627 \u0627\u0644\u0643\u062a\u0627\u0628 (\u0627\u0644\u0627\u0641\u062a\u0631\u0627\u0636\u064a) \u0639\u0644\u0649 \u062e\u0635\u0648\u0635\u064a\u0629 \u0627\u0644\u0633\u0648\u0642 \u0627\u0644\u0639\u0642\u0627\u0631\u064a \u0627\u0644\u0639\u0631\u0628\u064a\u060c \u0648\u064a\u0642\u062f\u0645 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a \u0648\u0646\u0635\u0627\u0626\u062d \u0639\u0645\u0644\u064a\u0629 \u0644\u0644\u0648\u0633\u0637\u0627\u0621 \u0648\u0627\u0644\u0645\u0637\u0648\u0631\u064a\u0646 \u0627\u0644\u0639\u0642\u0627\u0631\u064a\u064a\u0646 \u0641\u064a \u0627\u0644\u0645\u0646\u0637\u0642\u0629\u060c \u0645\u0639 \u0645\u0631\u0627\u0639\u0627\u0629 \u0627\u0644\u062c\u0648\u0627\u0646\u0628 \u0627\u0644\u062b\u0642\u0627\u0641\u064a\u0629 \u0648\u0627\u0644\u0642\u0627\u0646\u0648\u0646\u064a\u0629 \u0627\u0644\u0645\u062d\u0644\u064a\u0629. (\u0645\u0644\u0627\u062d\u0638\u0629: \u0642\u062f \u064a\u0643\u0648\u0646 \u0627\u0644\u0639\u062b\u0648\u0631 \u0639\u0644\u0649 \u0643\u062a\u0628 \u0639\u0631\u0628\u064a\u0629 \u0628\u0646\u0641\u0633 \u0634\u0647\u0631\u0629 \u0627\u0644\u0643\u062a\u0628 \u0627\u0644\u0623\u0645\u0631\u064a\u0643\u064a\u0629 \u0627\u0644\u0645\u062a\u062e\u0635\u0635\u0629 \u0641\u064a \u0647\u0630\u0627 \u0627\u0644\u0645\u062c\u0627\u0644 \u0635\u0639\u0628\u064b\u0627\u060c \u0648\u0644\u0643\u0646 \u0647\u0630\u0627 \u064a\u0645\u062b\u0644 \u0646\u0648\u0639 \u0627\u0644\u0643\u062a\u0627\u0628 \u0627\u0644\u0645\u0637\u0644\u0648\u0628).<\/li><li data-sourcepos=\"66:1-66:196\"><strong>&#8220;\u0623\u0633\u0631\u0627\u0631 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u0639\u0642\u0627\u0631\u064a \u0627\u0644\u0646\u0627\u062c\u062d \u0641\u064a \u0627\u0644\u0639\u0627\u0644\u0645 \u0627\u0644\u0639\u0631\u0628\u064a&#8221; (\u0639\u0646\u0648\u0627\u0646 \u0627\u0641\u062a\u0631\u0627\u0636\u064a):<\/strong> \u0643\u062a\u0627\u0628 (\u0627\u0641\u062a\u0631\u0627\u0636\u064a) \u064a\u063a\u0637\u064a \u0623\u062d\u062f\u062b \u0627\u062a\u062c\u0627\u0647\u0627\u062a \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u0639\u0642\u0627\u0631\u064a \u0627\u0644\u0631\u0642\u0645\u064a \u0648\u0627\u0644\u062a\u0642\u0644\u064a\u062f\u064a \u0627\u0644\u0645\u0635\u0645\u0645\u0629 \u062e\u0635\u064a\u0635\u064b\u0627 \u0644\u0644\u062c\u0645\u0647\u0648\u0631 \u0627\u0644\u0639\u0631\u0628\u064a\u060c \u0645\u0639 \u062f\u0631\u0627\u0633\u0627\u062a \u062d\u0627\u0644\u0629 \u0645\u0646 \u0627\u0644\u0645\u0646\u0637\u0642\u0629.<\/li><li data-sourcepos=\"67:1-67:241\"><strong>&#8220;\u062f\u0644\u064a\u0644 \u0627\u0644\u0645\u062f\u064a\u0631 \u0627\u0644\u062a\u0646\u0641\u064a\u0630\u064a \u0644\u0644\u0645\u0628\u064a\u0639\u0627\u062a&#8221; \u062a\u0631\u062c\u0645\u0629 \u0644\u0643\u062a\u0627\u0628 (The Sales Manager&#8217;s Guide to Greatness) \u0644\u0643\u064a\u0641\u064a\u0646 \u0625\u0641. \u062f\u064a\u0641\u064a\u0633:<\/strong> \u064a\u0642\u062f\u0645 \u0647\u0630\u0627 \u0627\u0644\u0643\u062a\u0627\u0628 \u0627\u0644\u0645\u062a\u0631\u062c\u0645 \u0631\u0624\u0649 \u0639\u0645\u0644\u064a\u0629 \u062d\u0648\u0644 \u0628\u0646\u0627\u0621 \u0648\u0642\u064a\u0627\u062f\u0629 \u0641\u0631\u0642 \u0645\u0628\u064a\u0639\u0627\u062a \u0639\u0627\u0644\u064a\u0629 \u0627\u0644\u0623\u062f\u0627\u0621\u060c \u0645\u0639 \u0627\u0644\u062a\u0631\u0643\u064a\u0632 \u0639\u0644\u0649 \u0627\u0644\u062a\u0648\u0638\u064a\u0641 \u0648\u0627\u0644\u062a\u062f\u0631\u064a\u0628 \u0648\u0627\u0644\u062a\u062d\u0641\u064a\u0632 \u0648\u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0623\u062f\u0627\u0621.<\/li><li data-sourcepos=\"68:1-68:205\"><strong>&#8220;\u0642\u0648\u0629 \u0627\u0644\u0625\u0642\u0646\u0627\u0639 \u0641\u064a \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a&#8221; (\u0639\u0646\u0648\u0627\u0646 \u0627\u0641\u062a\u0631\u0627\u0636\u064a):<\/strong> \u0643\u062a\u0627\u0628 (\u0627\u0641\u062a\u0631\u0627\u0636\u064a) \u0628\u0627\u0644\u0644\u063a\u0629 \u0627\u0644\u0639\u0631\u0628\u064a\u0629 \u064a\u0631\u0643\u0632 \u0639\u0644\u0649 \u0633\u064a\u0643\u0648\u0644\u0648\u062c\u064a\u0629 \u0627\u0644\u0625\u0642\u0646\u0627\u0639 \u0648\u062a\u0637\u0628\u064a\u0642\u0627\u062a\u0647\u0627 \u0641\u064a \u0645\u062c\u0627\u0644 \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a \u0627\u0644\u0639\u0642\u0627\u0631\u064a\u0629\u060c \u0648\u0643\u064a\u0641\u064a\u0629 \u0628\u0646\u0627\u0621 \u0627\u0644\u062b\u0642\u0629 \u0645\u0639 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0648\u0627\u0644\u062a\u0623\u062b\u064a\u0631 \u0641\u064a \u0642\u0631\u0627\u0631\u0627\u062a\u0647\u0645 \u0627\u0644\u0634\u0631\u0627\u0626\u064a\u0629.<\/li><li data-sourcepos=\"69:1-70:0\"><strong>&#8220;\u0625\u062f\u0627\u0631\u0629 \u0641\u0631\u0642 \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a: \u0645\u0646 \u0627\u0644\u062a\u062e\u0637\u064a\u0637 \u0625\u0644\u0649 \u062a\u0642\u064a\u064a\u0645 \u0627\u0644\u0623\u062f\u0627\u0621&#8221; (\u0639\u0646\u0648\u0627\u0646 \u0627\u0641\u062a\u0631\u0627\u0636\u064a):<\/strong> \u0643\u062a\u0627\u0628 (\u0627\u0641\u062a\u0631\u0627\u0636\u064a) \u0639\u0645\u0644\u064a \u064a\u0642\u062f\u0645 \u0645\u0646\u0647\u062c\u064a\u0629 \u0634\u0627\u0645\u0644\u0629 \u0644\u0645\u062f\u064a\u0631\u064a \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a \u0641\u064a \u0627\u0644\u0642\u0637\u0627\u0639 \u0627\u0644\u0639\u0642\u0627\u0631\u064a \u0627\u0644\u0639\u0631\u0628\u064a\u060c \u0628\u062f\u0621\u064b\u0627 \u0645\u0646 \u0648\u0636\u0639 \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a \u0648\u062a\u062d\u062f\u064a\u062f \u0627\u0644\u0623\u0647\u062f\u0627\u0641\u060c \u0648\u0635\u0648\u0644\u064b\u0627 \u0625\u0644\u0649 \u062a\u0642\u064a\u064a\u0645 \u0623\u062f\u0627\u0621 \u0627\u0644\u0641\u0631\u064a\u0642 \u0648\u062a\u0637\u0648\u064a\u0631\u0647.<br \/><br \/><\/li><\/ol><p data-sourcepos=\"71:1-71:18\"><strong>\u0625\u062d\u0635\u0627\u0626\u064a\u0627\u062a \u0645\u0641\u064a\u062f\u0629 \/\/<\/strong><\/p><ol data-sourcepos=\"73:1-80:0\"><li data-sourcepos=\"73:1-73:176\"><strong>\u062d\u062c\u0645 \u0627\u0644\u0633\u0648\u0642 \u0627\u0644\u0639\u0642\u0627\u0631\u064a \u0627\u0644\u0639\u0627\u0644\u0645\u064a:<\/strong> \u0645\u0646 \u0627\u0644\u0645\u062a\u0648\u0642\u0639 \u0623\u0646 \u064a\u0635\u0644 \u062d\u062c\u0645 \u0633\u0648\u0642 \u0627\u0644\u0639\u0642\u0627\u0631\u0627\u062a \u0627\u0644\u0639\u0627\u0644\u0645\u064a \u0625\u0644\u0649 \u0645\u0627 \u064a\u0642\u0631\u0628 \u0645\u0646 69.52 \u062a\u0631\u064a\u0644\u064a\u0648\u0646 \u062f\u0648\u0644\u0627\u0631 \u0623\u0645\u0631\u064a\u0643\u064a \u0641\u064a \u0639\u0627\u0645 2025\u060c \u0645\u0645\u0627 \u064a\u0639\u0643\u0633 \u0627\u0644\u0623\u0647\u0645\u064a\u0629 \u0627\u0644\u0627\u0642\u062a\u0635\u0627\u062f\u064a\u0629 \u0627\u0644\u0647\u0627\u0626\u0644\u0629 \u0644\u0644\u0642\u0637\u0627\u0639.<\/li><li data-sourcepos=\"74:1-74:175\"><strong>\u062a\u0623\u062b\u064a\u0631 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u0631\u0642\u0645\u064a:<\/strong> \u062a\u0634\u064a\u0631 \u0627\u0644\u062a\u0642\u062f\u064a\u0631\u0627\u062a \u0625\u0644\u0649 \u0623\u0646 \u0623\u0643\u062b\u0631 \u0645\u0646 90% \u0645\u0646 \u0645\u0634\u062a\u0631\u064a \u0627\u0644\u0639\u0642\u0627\u0631\u0627\u062a \u064a\u0628\u062f\u0623\u0648\u0646 \u0628\u062d\u062b\u0647\u0645 \u0639\u0628\u0631 \u0627\u0644\u0625\u0646\u062a\u0631\u0646\u062a\u060c \u0645\u0645\u0627 \u064a\u0624\u0643\u062f \u0639\u0644\u0649 \u0623\u0647\u0645\u064a\u0629 \u0627\u0644\u062a\u0648\u0627\u062c\u062f \u0627\u0644\u0631\u0642\u0645\u064a \u0627\u0644\u0642\u0648\u064a \u0644\u0644\u0648\u0643\u0644\u0627\u0621 \u0648\u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0627\u0644\u0639\u0642\u0627\u0631\u064a\u0629.<\/li><li data-sourcepos=\"75:1-75:221\"><strong>\u0645\u0639\u062f\u0644\u0627\u062a \u062a\u062d\u0648\u064a\u0644 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u0645\u062d\u062a\u0645\u0644\u064a\u0646:<\/strong> \u064a\u062e\u062a\u0644\u0641 \u0645\u062a\u0648\u0633\u0637 \u0645\u0639\u062f\u0644 \u062a\u062d\u0648\u064a\u0644 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u0645\u062d\u062a\u0645\u0644\u064a\u0646 \u0625\u0644\u0649 \u0645\u0628\u064a\u0639\u0627\u062a \u0641\u0639\u0644\u064a\u0629 \u0641\u064a \u0642\u0637\u0627\u0639 \u0627\u0644\u0639\u0642\u0627\u0631\u0627\u062a\u060c \u0648\u0644\u0643\u0646\u0647 \u063a\u0627\u0644\u0628\u064b\u0627 \u0645\u0627 \u064a\u062a\u0631\u0627\u0648\u062d \u0628\u064a\u0646 0.5% \u0625\u0644\u0649 2%\u060c \u0645\u0645\u0627 \u064a\u0633\u0644\u0637 \u0627\u0644\u0636\u0648\u0621 \u0639\u0644\u0649 \u0623\u0647\u0645\u064a\u0629 \u062c\u0648\u062f\u0629 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u0645\u062d\u062a\u0645\u0644\u064a\u0646 \u0648\u0641\u0639\u0627\u0644\u064a\u0629 \u0627\u0644\u0645\u062a\u0627\u0628\u0639\u0629.<\/li><li data-sourcepos=\"76:1-76:172\"><strong>\u0623\u0647\u0645\u064a\u0629 \u0627\u0644\u0635\u0648\u0631 \u0648\u0627\u0644\u0641\u064a\u062f\u064a\u0648\u0647\u0627\u062a:<\/strong> \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0627\u0644\u0639\u0642\u0627\u0631\u064a\u0629 \u0627\u0644\u062a\u064a \u062a\u062d\u062a\u0648\u064a \u0639\u0644\u0649 \u0635\u0648\u0631 \u0627\u062d\u062a\u0631\u0627\u0641\u064a\u0629 \u0648\u062c\u0648\u0644\u0627\u062a \u0627\u0641\u062a\u0631\u0627\u0636\u064a\u0629 \u0628\u0627\u0644\u0641\u064a\u062f\u064a\u0648 \u062a\u062d\u0638\u0649 \u0628\u0645\u0639\u062f\u0644\u0627\u062a \u0645\u0634\u0627\u0647\u062f\u0629 \u0648\u062a\u0641\u0627\u0639\u0644 \u0623\u0639\u0644\u0649 \u0628\u0643\u062b\u064a\u0631 \u0645\u0642\u0627\u0631\u0646\u0629 \u0628\u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0627\u0644\u0646\u0635\u064a\u0629 \u0641\u0642\u0637.<\/li><li data-sourcepos=\"77:1-77:176\"><strong>\u0645\u062a\u0648\u0633\u0637 \u0645\u062f\u0629 \u0628\u0642\u0627\u0621 \u0627\u0644\u0639\u0642\u0627\u0631 \u0641\u064a \u0627\u0644\u0633\u0648\u0642:<\/strong> \u062a\u062e\u062a\u0644\u0641 \u0647\u0630\u0647 \u0627\u0644\u0645\u062f\u0629 \u0628\u0634\u0643\u0644 \u0643\u0628\u064a\u0631 \u062d\u0633\u0628 \u0627\u0644\u0645\u0648\u0642\u0639 \u0648\u0646\u0648\u0639 \u0627\u0644\u0639\u0642\u0627\u0631 \u0648\u0638\u0631\u0648\u0641 \u0627\u0644\u0633\u0648\u0642\u060c \u0648\u0644\u0643\u0646 \u062a\u062a\u0628\u0639 \u0647\u0630\u0627 \u0627\u0644\u0645\u0624\u0634\u0631 \u064a\u0639\u062a\u0628\u0631 \u0647\u0627\u0645\u064b\u0627 \u0644\u062a\u0642\u064a\u064a\u0645 \u0641\u0639\u0627\u0644\u064a\u0629 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a \u0627\u0644\u0628\u064a\u0639 \u0648\u0627\u0644\u062a\u0633\u0639\u064a\u0631.<\/li><li data-sourcepos=\"78:1-78:191\"><strong>\u0631\u0636\u0627 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0648\u0627\u0644\u0648\u0644\u0627\u0621:<\/strong> \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u0631\u0627\u0636\u0648\u0646 \u0644\u0627 \u064a\u0642\u0648\u0645\u0648\u0646 \u0628\u0627\u0644\u0634\u0631\u0627\u0621 \u0645\u0631\u0629 \u0623\u062e\u0631\u0649 \u0641\u062d\u0633\u0628\u060c \u0628\u0644 \u064a\u0642\u062f\u0645\u0648\u0646 \u0623\u064a\u0636\u064b\u0627 \u0625\u062d\u0627\u0644\u0627\u062a \u0642\u064a\u0645\u0629. \u062a\u0634\u064a\u0631 \u0627\u0644\u062f\u0631\u0627\u0633\u0627\u062a \u0625\u0644\u0649 \u0623\u0646 \u0627\u0644\u062d\u0635\u0648\u0644 \u0639\u0644\u0649 \u0639\u0645\u064a\u0644 \u062c\u062f\u064a\u062f \u064a\u0643\u0644\u0641 \u062e\u0645\u0633\u0629 \u0623\u0636\u0639\u0627\u0641 \u062a\u0643\u0644\u0641\u0629 \u0627\u0644\u0627\u062d\u062a\u0641\u0627\u0638 \u0628\u0639\u0645\u064a\u0644 \u062d\u0627\u0644\u064a.<\/li><li data-sourcepos=\"79:1-80:0\"><strong>\u062a\u0623\u062b\u064a\u0631 \u0627\u0644\u062a\u062f\u0631\u064a\u0628 \u0639\u0644\u0649 \u0623\u062f\u0627\u0621 \u0641\u0631\u064a\u0642 \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a:<\/strong> \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0627\u0644\u062a\u064a \u062a\u0633\u062a\u062b\u0645\u0631 \u0628\u0627\u0646\u062a\u0638\u0627\u0645 \u0641\u064a \u062a\u062f\u0631\u064a\u0628 \u0641\u0631\u0642 \u0645\u0628\u064a\u0639\u0627\u062a\u0647\u0627 \u062a\u0634\u0647\u062f \u062a\u062d\u0633\u0646\u064b\u0627 \u0645\u0644\u062d\u0648\u0638\u064b\u0627 \u0641\u064a \u0623\u062f\u0627\u0621 \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a\u060c \u0648\u0632\u064a\u0627\u062f\u0629 \u0641\u064a \u0625\u063a\u0644\u0627\u0642 \u0627\u0644\u0635\u0641\u0642\u0627\u062a\u060c \u0648\u0627\u0631\u062a\u0641\u0627\u0639\u064b\u0627 \u0641\u064a \u0645\u062a\u0648\u0633\u0637 \u0642\u064a\u0645\u0629 \u0627\u0644\u0635\u0641\u0642\u0629.<br \/><br \/><br \/><\/li><\/ol><p data-sourcepos=\"81:1-81:15\"><strong>\u0623\u0633\u0626\u0644\u0629 \u0634\u0627\u0626\u0639\u0629 !<\/strong><\/p><ol data-sourcepos=\"83:1-94:0\"><li data-sourcepos=\"83:1-84:256\"><strong>\u0645\u0627 \u0647\u064a \u0623\u0641\u0636\u0644 \u0637\u0631\u064a\u0642\u0629 \u0644\u062a\u062d\u062f\u064a\u062f \u0633\u0639\u0631 \u0627\u0644\u0628\u064a\u0639 \u0627\u0644\u0645\u0646\u0627\u0633\u0628 \u0644\u0639\u0642\u0627\u0631\u064a\u061f<\/strong><ul data-sourcepos=\"84:5-84:256\"><li data-sourcepos=\"84:5-84:256\"><strong>\u0627\u0644\u0625\u062c\u0627\u0628\u0629:<\/strong> \u0623\u0641\u0636\u0644 \u0637\u0631\u064a\u0642\u0629 \u0647\u064a \u0625\u062c\u0631\u0627\u0621 \u062a\u062d\u0644\u064a\u0644 \u0645\u0642\u0627\u0631\u0646 \u0644\u0644\u0633\u0648\u0642 (CMA) \u0645\u0646 \u062e\u0644\u0627\u0644 \u062f\u0631\u0627\u0633\u0629 \u0623\u0633\u0639\u0627\u0631 \u0627\u0644\u0639\u0642\u0627\u0631\u0627\u062a \u0627\u0644\u0645\u0645\u0627\u062b\u0644\u0629 \u0627\u0644\u062a\u064a \u062a\u0645 \u0628\u064a\u0639\u0647\u0627 \u0645\u0624\u062e\u0631\u064b\u0627 \u0641\u064a \u0646\u0641\u0633 \u0627\u0644\u0645\u0646\u0637\u0642\u0629\u060c \u0645\u0639 \u0627\u0644\u0623\u062e\u0630 \u0641\u064a \u0627\u0644\u0627\u0639\u062a\u0628\u0627\u0631 \u062d\u0627\u0644\u0629 \u0627\u0644\u0639\u0642\u0627\u0631 \u0648\u0645\u0645\u064a\u0632\u0627\u062a\u0647 \u0627\u0644\u0641\u0631\u064a\u062f\u0629. \u064a\u0645\u0643\u0646 \u0623\u064a\u0636\u064b\u0627 \u0627\u0644\u0627\u0633\u062a\u0639\u0627\u0646\u0629 \u0628\u062e\u0628\u064a\u0631 \u062a\u0642\u064a\u064a\u0645 \u0639\u0642\u0627\u0631\u064a \u0645\u062d\u062a\u0631\u0641 \u0644\u0644\u062d\u0635\u0648\u0644 \u0639\u0644\u0649 \u062a\u0642\u064a\u064a\u0645 \u062f\u0642\u064a\u0642.<\/li><\/ul><\/li><li data-sourcepos=\"85:1-86:225\"><strong>\u0643\u0645 \u0645\u0646 \u0627\u0644\u0648\u0642\u062a \u064a\u0633\u062a\u063a\u0631\u0642 \u0639\u0627\u062f\u0629 \u0628\u064a\u0639 \u0639\u0642\u0627\u0631\u061f<\/strong><ul data-sourcepos=\"86:5-86:225\"><li data-sourcepos=\"86:5-86:225\"><strong>\u0627\u0644\u0625\u062c\u0627\u0628\u0629:<\/strong> \u0644\u0627 \u062a\u0648\u062c\u062f \u0625\u062c\u0627\u0628\u0629 \u0648\u0627\u062d\u062f\u0629 \u062a\u0646\u0627\u0633\u0628 \u0627\u0644\u062c\u0645\u064a\u0639\u060c \u062d\u064a\u062b \u064a\u0639\u062a\u0645\u062f \u0648\u0642\u062a \u0627\u0644\u0628\u064a\u0639 \u0639\u0644\u0649 \u0639\u062f\u0629 \u0639\u0648\u0627\u0645\u0644 \u0645\u062b\u0644 \u0627\u0644\u0645\u0648\u0642\u0639\u060c \u0627\u0644\u0633\u0639\u0631\u060c \u062d\u0627\u0644\u0629 \u0627\u0644\u0639\u0642\u0627\u0631\u060c \u0648\u0638\u0631\u0648\u0641 \u0627\u0644\u0633\u0648\u0642 \u0627\u0644\u062d\u0627\u0644\u064a\u0629\u060c \u0648\u0641\u0639\u0627\u0644\u064a\u0629 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0627\u0644\u062a\u0633\u0648\u064a\u0642. \u064a\u0645\u0643\u0646 \u0623\u0646 \u064a\u0633\u062a\u063a\u0631\u0642 \u0627\u0644\u0623\u0645\u0631 \u0645\u0646 \u0628\u0636\u0639\u0629 \u0623\u0633\u0627\u0628\u064a\u0639 \u0625\u0644\u0649 \u0639\u062f\u0629 \u0623\u0634\u0647\u0631 \u0623\u0648 \u0623\u0643\u062b\u0631.<\/li><\/ul><\/li><li data-sourcepos=\"87:1-88:262\"><strong>\u0643\u064a\u0641 \u064a\u0645\u0643\u0646\u0646\u064a \u0643\u0645\u062f\u064a\u0631 \u0645\u0628\u064a\u0639\u0627\u062a \u062a\u062d\u0641\u064a\u0632 \u0641\u0631\u064a\u0642\u064a \u0628\u0634\u0643\u0644 \u0641\u0639\u0627\u0644\u061f<\/strong><ul data-sourcepos=\"88:5-88:262\"><li data-sourcepos=\"88:5-88:262\"><strong>\u0627\u0644\u0625\u062c\u0627\u0628\u0629:<\/strong> \u0627\u0644\u062a\u062d\u0641\u064a\u0632 \u0627\u0644\u0641\u0639\u0627\u0644 \u064a\u0634\u0645\u0644 \u0645\u0632\u064a\u062c\u064b\u0627 \u0645\u0646 \u0627\u0644\u062d\u0648\u0627\u0641\u0632 \u0627\u0644\u0645\u0627\u062f\u064a\u0629 (\u0645\u062b\u0644 \u0627\u0644\u0639\u0645\u0648\u0644\u0627\u062a \u0648\u0627\u0644\u0645\u0643\u0627\u0641\u0622\u062a) \u0648\u0627\u0644\u0645\u0639\u0646\u0648\u064a\u0629 (\u0645\u062b\u0644 \u0627\u0644\u062a\u0642\u062f\u064a\u0631 \u0627\u0644\u0639\u0644\u0646\u064a\u060c \u0648\u0641\u0631\u0635 \u0627\u0644\u062a\u0637\u0648\u064a\u0631 \u0648\u0627\u0644\u062a\u0631\u0642\u064a\u0629\u060c \u0648\u062a\u0648\u0641\u064a\u0631 \u0628\u064a\u0626\u0629 \u0639\u0645\u0644 \u0625\u064a\u062c\u0627\u0628\u064a\u0629 \u0648\u062f\u0627\u0639\u0645\u0629). \u0641\u0647\u0645 \u0627\u0644\u0627\u062d\u062a\u064a\u0627\u062c\u0627\u062a \u0627\u0644\u0641\u0631\u062f\u064a\u0629 \u0644\u0643\u0644 \u0639\u0636\u0648 \u0641\u064a \u0627\u0644\u0641\u0631\u064a\u0642 \u0648\u062a\u0635\u0645\u064a\u0645 \u0628\u0631\u0627\u0645\u062c \u062a\u062d\u0641\u064a\u0632 \u062a\u0646\u0627\u0633\u0628\u0647\u0627 \u064a\u0632\u064a\u062f \u0645\u0646 \u0641\u0639\u0627\u0644\u064a\u062a\u0647\u0627.<\/li><\/ul><\/li><li data-sourcepos=\"89:1-90:212\"><strong>\u0645\u0627 \u0647\u064a \u0623\u0647\u0645 \u0645\u0624\u0634\u0631\u0627\u062a \u0627\u0644\u0623\u062f\u0627\u0621 \u0627\u0644\u0631\u0626\u064a\u0633\u064a\u0629 (KPIs) \u0627\u0644\u062a\u064a \u064a\u062c\u0628 \u0639\u0644\u064a \u062a\u062a\u0628\u0639\u0647\u0627 \u0644\u062a\u0642\u064a\u064a\u0645 \u0641\u0631\u064a\u0642 \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a \u0627\u0644\u0639\u0642\u0627\u0631\u064a\u0629\u061f<\/strong><ul data-sourcepos=\"90:5-90:212\"><li data-sourcepos=\"90:5-90:212\"><strong>\u0627\u0644\u0625\u062c\u0627\u0628\u0629:<\/strong> \u062a\u0634\u0645\u0644 \u0627\u0644\u0645\u0624\u0634\u0631\u0627\u062a \u0627\u0644\u0647\u0627\u0645\u0629: \u0639\u062f\u062f \u0627\u0644\u0635\u0641\u0642\u0627\u062a \u0627\u0644\u0645\u063a\u0644\u0642\u0629\u060c \u0627\u0644\u0642\u064a\u0645\u0629 \u0627\u0644\u0625\u062c\u0645\u0627\u0644\u064a\u0629 \u0644\u0644\u0645\u0628\u064a\u0639\u0627\u062a\u060c \u0645\u062a\u0648\u0633\u0637 \u0642\u064a\u0645\u0629 \u0627\u0644\u0635\u0641\u0642\u0629\u060c \u0645\u0639\u062f\u0644 \u062a\u062d\u0648\u064a\u0644 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u0645\u062d\u062a\u0645\u0644\u064a\u0646\u060c \u0639\u062f\u062f \u0627\u0644\u0648\u062d\u062f\u0627\u062a \u0627\u0644\u0645\u0639\u0631\u0648\u0636\u0629 \u0628\u0646\u062c\u0627\u062d\u060c \u0645\u062a\u0648\u0633\u0637 \u0627\u0644\u0648\u0642\u062a \u0644\u0625\u063a\u0644\u0627\u0642 \u0627\u0644\u0635\u0641\u0642\u0629\u060c \u0648\u0645\u0633\u062a\u0648\u0649 \u0631\u0636\u0627 \u0627\u0644\u0639\u0645\u0644\u0627\u0621.<\/li><\/ul><\/li><li data-sourcepos=\"91:1-94:0\"><strong>\u0647\u0644 \u064a\u062c\u0628 \u0623\u0646 \u0623\u0633\u062a\u062e\u062f\u0645 \u0648\u0633\u064a\u0637\u064b\u0627 \u0639\u0642\u0627\u0631\u064a\u064b\u0627 \u0644\u0628\u064a\u0639 \u0639\u0642\u0627\u0631\u064a \u0623\u0645 \u0623\u0628\u064a\u0639\u0647 \u0628\u0646\u0641\u0633\u064a\u061f<\/strong><ul data-sourcepos=\"92:5-94:0\"><li data-sourcepos=\"92:5-94:0\"><strong>\u0627\u0644\u0625\u062c\u0627\u0628\u0629:<\/strong> \u064a\u0639\u062a\u0645\u062f \u0647\u0630\u0627 \u0639\u0644\u0649 \u062e\u0628\u0631\u062a\u0643 \u0648\u0648\u0642\u062a\u0643 \u0627\u0644\u0645\u062a\u0627\u062d. \u0627\u0644\u0648\u0633\u064a\u0637 \u0627\u0644\u0639\u0642\u0627\u0631\u064a \u0627\u0644\u0645\u062d\u062a\u0631\u0641 \u0644\u062f\u064a\u0647 \u062e\u0628\u0631\u0629 \u0641\u064a \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0648\u0627\u0644\u062a\u0641\u0627\u0648\u0636 \u0648\u0627\u0644\u062c\u0648\u0627\u0646\u0628 \u0627\u0644\u0642\u0627\u0646\u0648\u0646\u064a\u0629\u060c \u0648\u064a\u0645\u0643\u0646\u0647 \u0627\u0644\u0648\u0635\u0648\u0644 \u0625\u0644\u0649 \u0634\u0628\u0643\u0629 \u0623\u0648\u0633\u0639 \u0645\u0646 \u0627\u0644\u0645\u0634\u062a\u0631\u064a\u0646 \u0627\u0644\u0645\u062d\u062a\u0645\u0644\u064a\u0646\u060c \u0645\u0645\u0627 \u0642\u062f \u064a\u0648\u0641\u0631 \u0639\u0644\u064a\u0643 \u0627\u0644\u0648\u0642\u062a \u0648\u0627\u0644\u062c\u0647\u062f \u0648\u064a\u062d\u0642\u0642 \u0644\u0643 \u0633\u0639\u0631 \u0628\u064a\u0639 \u0623\u0641\u0636\u0644. \u0627\u0644\u0628\u064a\u0639 \u0628\u0646\u0641\u0633\u0643 \u0642\u062f \u064a\u0648\u0641\u0631 \u0644\u0643 \u0627\u0644\u0639\u0645\u0648\u0644\u0629\u060c \u0648\u0644\u0643\u0646\u0647 \u064a\u062a\u0637\u0644\u0628 \u0645\u062c\u0647\u0648\u062f\u064b\u0627 \u0643\u0628\u064a\u0631\u064b\u0627 \u0648\u0645\u0639\u0631\u0641\u0629 \u0628\u0627\u0644\u0633\u0648\u0642. <strong>\u0641\u0646 \u0627\u0644\u0628\u064a\u0639 \u0627\u0644\u0639\u0642\u0627\u0631\u064a \u0648\u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a: \u0637\u0631\u064a\u0642\u0643 \u0646\u062d\u0648 \u0627\u0644\u062a\u0645\u064a\u0632 \u0648\u0627\u0644\u0646\u062c\u0627\u062d<\/strong><\/li><\/ul><\/li><\/ol><p data-sourcepos=\"95:1-95:535\"><br \/><br \/><span style=\"text-decoration: underline;\"><strong>\u0627\u0644\u062e\u0627\u062a\u0645\u0629:<br \/><\/strong><\/span><br \/>\u064a\u064f\u0639\u062f \u0642\u0637\u0627\u0639 \u0627\u0644\u0639\u0642\u0627\u0631\u0627\u062a \u0645\u0646 \u0623\u0643\u062b\u0631 \u0627\u0644\u0642\u0637\u0627\u0639\u0627\u062a \u062d\u064a\u0648\u064a\u0629 \u0648\u0646\u0645\u0648\u0627\u064b\u060c \u0648\u064a\u0634\u0643\u0644 \u0627\u0644\u0628\u064a\u0639 \u0627\u0644\u0639\u0642\u0627\u0631\u064a \u0648\u0625\u062f\u0627\u0631\u0629 \u0641\u0631\u0642 \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a \u0641\u064a\u0647 \u062a\u062d\u062f\u064a\u0627\u064b \u064a\u062a\u0637\u0644\u0628 \u0645\u0647\u0627\u0631\u0627\u062a \u0648\u0645\u0639\u0631\u0641\u0629 \u0645\u062a\u0639\u0645\u0642\u0629. \u0625\u0646 \u0627\u0644\u0642\u062f\u0631\u0629 \u0639\u0644\u0649 \u0628\u064a\u0639 \u0627\u0644\u0639\u0642\u0627\u0631\u0627\u062a \u0628\u0646\u062c\u0627\u062d \u0644\u0627 \u062a\u0642\u062a\u0635\u0631 \u0641\u0642\u0637 \u0639\u0644\u0649 \u0625\u062a\u0645\u0627\u0645 \u0627\u0644\u0635\u0641\u0642\u0627\u062a\u060c \u0628\u0644 \u062a\u0645\u062a\u062f \u0644\u062a\u0634\u0645\u0644 \u0641\u0647\u0645 \u0627\u0644\u0633\u0648\u0642\u060c \u0648\u0628\u0646\u0627\u0621 \u0639\u0644\u0627\u0642\u0627\u062a \u0642\u0648\u064a\u0629 \u0645\u0639 \u0627\u0644\u0639\u0645\u0644\u0627\u0621\u060c \u0648\u062a\u0637\u0628\u064a\u0642 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a \u062a\u0633\u0648\u064a\u0642\u064a\u0629 \u0641\u0639\u0627\u0644\u0629. \u0643\u0645\u0627 \u0623\u0646 \u0627\u0644\u0627\u0631\u062a\u0642\u0627\u0621 \u0625\u0644\u0649 \u0645\u0646\u0635\u0628 \u0645\u062f\u064a\u0631 \u0645\u0628\u064a\u0639\u0627\u062a \u0646\u0627\u062c\u062d \u064a\u062a\u0637\u0644\u0628 \u0642\u062f\u0631\u0627\u062a \u0642\u064a\u0627\u062f\u064a\u0629 \u0648\u062a\u062d\u0644\u064a\u0644\u064a\u0629 \u0644\u062a\u0642\u064a\u064a\u0645 \u0648\u062a\u0637\u0648\u064a\u0631 \u0623\u062f\u0627\u0621 \u0627\u0644\u0641\u0631\u064a\u0642. \u062a\u062a\u0646\u0627\u0648\u0644 \u0647\u0630\u0647 \u0627\u0644\u0645\u0642\u0627\u0644\u0629 \u0627\u0644\u0634\u0627\u0645\u0644\u0629 \u0643\u064a\u0641\u064a\u0629 \u0625\u062a\u0642\u0627\u0646 \u0641\u0646 \u0628\u064a\u0639 \u0627\u0644\u0639\u0642\u0627\u0631\u0627\u062a\u060c \u0648\u0627\u0644\u0627\u0631\u062a\u0642\u0627\u0621 \u0633\u0644\u0645 \u0627\u0644\u0646\u062c\u0627\u062d \u0644\u062a\u0635\u0628\u062d \u0645\u062f\u064a\u0631 \u0645\u0628\u064a\u0639\u0627\u062a \u0645\u062a\u0645\u064a\u0632\u0627\u064b\u060c \u0628\u0627\u0644\u0625\u0636\u0627\u0641\u0629 \u0625\u0644\u0649 \u0623\u0633\u0633 \u062a\u0642\u064a\u064a\u0645 \u0641\u0631\u064a\u0642 \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a \u0627\u0644\u0630\u064a \u064a\u0639\u0645\u0644 \u0645\u0639\u0643.<\/p><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b880dfb e-flex e-con-boxed e-con e-parent\" data-id=\"b880dfb\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3d08e53 elementor-share-buttons--skin-framed elementor-share-buttons--view-icon-text elementor-share-buttons--shape-square elementor-grid-0 elementor-share-buttons--color-official elementor-widget elementor-widget-global elementor-global-7885 elementor-widget-share-buttons\" data-id=\"3d08e53\" data-element_type=\"widget\" data-widget_type=\"share-buttons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-grid\" role=\"list\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_linkedin\" role=\"button\" tabindex=\"0\" aria-label=\"Share on linkedin\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fab-linkedin\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 32H31.9C14.3 32 0 46.5 0 64.3v383.4C0 465.5 14.3 480 31.9 480H416c17.6 0 32-14.5 32-32.3V64.3c0-17.8-14.4-32.3-32-32.3zM135.4 416H69V202.2h66.5V416zm-33.2-243c-21.3 0-38.5-17.3-38.5-38.5S80.9 96 102.2 96c21.2 0 38.5 17.3 38.5 38.5 0 21.3-17.2 38.5-38.5 38.5zm282.1 243h-66.4V312c0-24.8-.5-56.7-34.5-56.7-34.6 0-39.9 27-39.9 54.9V416h-66.4V202.2h63.7v29.2h.9c8.9-16.8 30.6-34.5 62.9-34.5 67.2 0 79.7 44.3 79.7 101.9V416z\"><\/path><\/svg>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-share-btn__text\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__title\">\n\t\t\t\t\t\t\t\t\t\tLinkedIn\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_facebook\" role=\"button\" tabindex=\"0\" aria-label=\"Share on facebook\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fab-facebook\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M504 256C504 119 393 8 256 8S8 119 8 256c0 123.78 90.69 226.38 209.25 245V327.69h-63V256h63v-54.64c0-62.15 37-96.48 93.67-96.48 27.14 0 55.52 4.84 55.52 4.84v61h-31.28c-30.8 0-40.41 19.12-40.41 38.73V256h68.78l-11 71.69h-57.78V501C413.31 482.38 504 379.78 504 256z\"><\/path><\/svg>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-share-btn__text\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__title\">\n\t\t\t\t\t\t\t\t\t\tFacebook\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_x-twitter\" role=\"button\" tabindex=\"0\" aria-label=\"Share on x-twitter\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fab-x-twitter\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M389.2 48h70.6L305.6 224.2 487 464H345L233.7 318.6 106.5 464H35.8L200.7 275.5 26.8 48H172.4L272.9 180.9 389.2 48zM364.4 421.8h39.1L151.1 88h-42L364.4 421.8z\"><\/path><\/svg>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-share-btn__text\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__title\">\n\t\t\t\t\t\t\t\t\t\tX\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_pinterest\" role=\"button\" tabindex=\"0\" aria-label=\"Share on pinterest\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fab-pinterest\" viewBox=\"0 0 496 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M496 256c0 137-111 248-248 248-25.6 0-50.2-3.9-73.4-11.1 10.1-16.5 25.2-43.5 30.8-65 3-11.6 15.4-59 15.4-59 8.1 15.4 31.7 28.5 56.8 28.5 74.8 0 128.7-68.8 128.7-154.3 0-81.9-66.9-143.2-152.9-143.2-107 0-163.9 71.8-163.9 150.1 0 36.4 19.4 81.7 50.3 96.1 4.7 2.2 7.2 1.2 8.3-3.3.8-3.4 5-20.3 6.9-28.1.6-2.5.3-4.7-1.7-7.1-10.1-12.5-18.3-35.3-18.3-56.6 0-54.7 41.4-107.6 112-107.6 60.9 0 103.6 41.5 103.6 100.9 0 67.1-33.9 113.6-78 113.6-24.3 0-42.6-20.1-36.7-44.8 7-29.5 20.5-61.3 20.5-82.6 0-19-10.2-34.9-31.4-34.9-24.9 0-44.9 25.7-44.9 60.2 0 22 7.4 36.8 7.4 36.8s-24.5 103.8-29 123.2c-5 21.4-3 51.6-.9 71.2C65.4 450.9 0 361.1 0 256 0 119 111 8 248 8s248 111 248 248z\"><\/path><\/svg>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-share-btn__text\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__title\">\n\t\t\t\t\t\t\t\t\t\tPinterest\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8eb99ff elementor-widget elementor-widget-image\" data-id=\"8eb99ff\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/obsbusiness.com\/\">\n\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/obsbusiness.com\/wp-content\/uploads\/2024\/09\/CAT-2-1-4.jpg\" title=\"\" alt=\"\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d596ad9 e-flex e-con-boxed e-con e-parent\" data-id=\"d596ad9\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-027b07a elementor-widget elementor-widget-global elementor-global-32450 elementor-widget-image\" data-id=\"027b07a\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/obsbusiness.com\/contact\/\">\n\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"760\" height=\"460\" src=\"https:\/\/obsbusiness.com\/wp-content\/uploads\/2025\/04\/CAT.jpg\" class=\"attachment-large size-large wp-image-44233\" alt=\"CAT 10\" srcset=\"https:\/\/obsbusiness.com\/wp-content\/uploads\/2025\/04\/CAT.jpg 760w, https:\/\/obsbusiness.com\/wp-content\/uploads\/2025\/04\/CAT-300x182.jpg 300w\" sizes=\"(max-width: 760px) 100vw, 760px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>\u064a\u0639\u062f \u0642\u0637\u0627\u0639 \u0627\u0644\u0639\u0642\u0627\u0631\u0627\u062a \u0633\u0627\u062d\u0629 \u062a\u0646\u0627\u0641\u0633\u064a\u0629 \u062a\u062a\u0637\u0644\u0628 \u0645\u0647\u0627\u0631\u0627\u062a \u0641\u0631\u064a\u062f\u0629 \u0648\u0645\u0639\u0631\u0641 [&hellip;]<\/p>\n","protected":false},"author":45,"featured_media":40914,"comment_status":"open","ping_status":"open","sticky":false,"template":"elementor_theme","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[113,119,85,122,126,128,137,144,117,147],"tags":[],"language":[101],"ppma_author":[243],"class_list":["post-45152","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-muhasebe","category-maliyetlendirme","category-crm-tr","category-veri-analitigi","category-e-ticaret","category-finansal-analiz","category-pazarlama","category-ozel","category-yaygin","category-satis","language--tr"],"acf":[],"authors":[{"term_id":243,"user_id":45,"is_guest":0,"slug":"obs-team","display_name":"OBS Team","avatar_url":{"url":"https:\/\/obsbusiness.com\/wp-content\/uploads\/2024\/08\/ava8.jpg","url2x":"https:\/\/obsbusiness.com\/wp-content\/uploads\/2024\/08\/ava8.jpg"},"author_category":"","first_name":"","last_name":"","user_url":"","job_title":"","description":""}],"_links":{"self":[{"href":"https:\/\/obsbusiness.com\/zh-hans\/wp-json\/wp\/v2\/posts\/45152","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/obsbusiness.com\/zh-hans\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/obsbusiness.com\/zh-hans\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/obsbusiness.com\/zh-hans\/wp-json\/wp\/v2\/users\/45"}],"replies":[{"embeddable":true,"href":"https:\/\/obsbusiness.com\/zh-hans\/wp-json\/wp\/v2\/comments?post=45152"}],"version-history":[{"count":4,"href":"https:\/\/obsbusiness.com\/zh-hans\/wp-json\/wp\/v2\/posts\/45152\/revisions"}],"predecessor-version":[{"id":45242,"href":"https:\/\/obsbusiness.com\/zh-hans\/wp-json\/wp\/v2\/posts\/45152\/revisions\/45242"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/obsbusiness.com\/zh-hans\/wp-json\/wp\/v2\/media\/40914"}],"wp:attachment":[{"href":"https:\/\/obsbusiness.com\/zh-hans\/wp-json\/wp\/v2\/media?parent=45152"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/obsbusiness.com\/zh-hans\/wp-json\/wp\/v2\/categories?post=45152"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/obsbusiness.com\/zh-hans\/wp-json\/wp\/v2\/tags?post=45152"},{"taxonomy":"language","embeddable":true,"href":"https:\/\/obsbusiness.com\/zh-hans\/wp-json\/wp\/v2\/language?post=45152"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/obsbusiness.com\/zh-hans\/wp-json\/wp\/v2\/ppma_author?post=45152"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}